Urgently Hiring Innovation Insights Manager- Global RSPL Group

7.0 - 10.0 years

25 - 35 Lacs

Gurugram

Work from Office

Job description Greetings from RSPL Group HCD Vertical! Company Profile Brief Company : RSPL Group is more than 6000 Cr diversified conglomerate, which is committed to value for money propositions & credited with several innovations over last 3 decades. The sagacity to weave its business around consumer needs has conferred RSPL Group with a distinct value and identity. Efficient capital structure, cutting edge technology, operational discipline and a widespread distribution network, have together attributed to enhance RSPL Group and enabled the organization to deliver value to consumers. Diversified Group having product category in FMCG, Dairy Products, Hygiene Care, Foot wear, Real Estate, Renewable Energy. RSPL Vertical: HCD Products & Brands : Sanitary Napkin (Proease), Dishwash (Xpert), Premium Segment Detergent (Uniwash), Baby Diaper (Lovingle) and other new products are in pipeline. Group Websites : http://www.gharidetergent.com, http://www.myproease.com/, http://www.uniwashdetergent.com/, http://www.namasteindiafoods.com Time- 10:00 am to 06:30 pm Working Days- 05 Days Please find the Job description below:- About the Role Were looking for a strategically minded, insight-driven professional to join our Consumer & Market Insights (CMI) team, with a dedicated focus on innovation and new growth initiatives . In this role, youll work closely with the Innovation team to evaluate ideas, uncover consumer needs, shape propositions, and guide the innovation pipeline from opportunity identification to product launch. The focus is squarely on new categories, whitespace, and future-facing platforms , rather than ongoing brand campaigns. You’ll act as the voice of the consumer across the innovation journey — blending qualitative depth, quantitative rigour, and strategic thinking to help launch innovations that are both desirable and commercially viable. Key Responsibilities 1. Opportunity Exploration & Idea Evaluation Partner with the Innovation team to identify and assess new business ideas, whitespace areas, and emerging demand spaces. Lead early-stage consumer exploration through need-gap studies, ethnographies, trend immersion , and U&A research . Convert broad ideas into sharp, insight-led propositions by synthesizing consumer tensions, motivations, and usage occasions. Test early ideas for consumer relevance, potential, and product–market fit using appropriate research tools and frameworks. 2. Proposition & Product Development Support the development of compelling product propositions — articulating benefits, RTBs, and emotional hooks. Co-create sharp innovation briefs in collaboration with R&D, Marketing, and Packaging teams. Guide product testing (sensory, claims, packaging formats) to ensure solutions are aligned with consumer expectations. 3. Communication & Claims Development Translate insights into clear messaging territories and validate communication ideas, claims, and creative assets. Design and manage testing across stages — from storyboards to final creatives — with clear go/no-go recommendations. 4. Launch Readiness & Market Validation Lead concept tests, CLTs, HUTs, pricing studies , and volumetric forecasting to support business case development. Identify potential adoption barriers, go-to-market challenges, and consumer triggers that can enhance launch impact. 5. Strategic Partnership & Influence Act as a thought partner to the Innovation and Category teams, connecting consumer truths to strategic decisions. Present research findings in clear, actionable narratives to senior cross-functional stakeholders. Bring an outside-in view by integrating cultural, category, and competitive signals into the innovation process. Contact HR: Ravi Bodh Contact Number: +91 9151918431 Email ID: ravi.bodh@rsplgroup.com

Posted 5 days ago

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