Online Sales Manager - Luxury Jewellery

Location: Delhi NCR (managing leads across Delhi, Hyderabad & Gurgaon)

Reports to: Head of Online Sales

As Online Sales Champion (OSC), your #1 responsibility is to drive direct sales through

Instagram, WhatsApp, and the AMARIS website. You're not just managing queries - you're

closing them. Youll own the online sales funnel end-to-end: converting leads, manually routing

store-specific inquiries, maintaining CRM hygiene, and reporting performance.

Key Responsibilities

1. Direct Online Sales (Primary KRA)

Own incoming high-intent online leads across Instagram DMs, Interakt/WhatsApp, and website chat.

payment closure.

opportunities.

Respond swiftly and drive the conversation to conversion - from styling suggestions to

Maintain and grow a portfolio of online clients; build long-term relationships and upsell

Share styling recommendations and product pairings that match client taste and intent.

2. Lead Triage & Escalation

Manually assess and assign store-specific leads based on location, product interest, and

ticket size.

Route high-value or hybrid leads to store managers while tracking them for follow-up.

Flag VIPs and escalations to relevant stakeholders in real-time (via WhatsApp or phone).

3. CRM Management

Update lead details, follow-up notes, and conversion status in the CRM (Kylas).

Ensure 100% CRM accuracy and timely updates across all assigned or closed leads.

Support in maintaining Hot Lead” lists and tracking next actions.

4. Performance Reporting & Feedback

Submit weekly reports on direct conversions, lead trends, top SKUs, and customer queries.

Track personal conversion rate and contribute to monthly performance reviews.

Share on-ground insights with the marketing team to inform campaigns and

communication.

5. Sales Culture & Team Support

Support online sales training across store teams and help uplift overall online performance.

Participate in objection-handling roleplays and luxury sales simulations.

Promote internal motivation through healthy competition and shared dashboards.

Who You Are

4 years of experience in online or digital sales (luxury, fashion, jewelry, or high-ticket

categories preferred).

Strong closer with experience selling via DMs, WhatsApp, or live chat.

Quick, articulate, and customer-obsessed - with a great eye for style and product pairing.

Hands-on with CRM tools (Kylas preferred) and digitally native.

Highly organized and able to manage multiple conversations simultaneously.