15 Omniture Jobs

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com What if we told you that you can move to an exciting role in an entrepreneurial organization without the usual risks associated with it We understand that you are looking for growth in your career at this point and we would love for you to join us in our journey and grow with us. At Indegene, our roles come with the excitement you require at this stage of your career with the reliability you seek. We believe in creating leaders of tomorrow and mentor our leads to help them grow and nurture them as people managers and account managers. We are a rapidly growing global organization and are scouting for the best talent for this phase of growth. With us, you are at the intersection of two of the most exciting industries of healthcare and technology. We offer global opportunities with fast-track careers while you work with a team that is fueled by purpose. The combination of these will lead to a truly differentiated experience for you. If this excites you, then apply below. Role: Sr. Digital Analyst Description: You will be responsible for: Plan and implement methods to measure experiences, including Tag Management Solutions like GTM (primarily), Adobe Launch, Dynamic Tag Manager, Tealium, Ensighten, Google Tag Manager Understand and use multitude of tag managers and writing JavaScript code to realize client driven business requirements Monitor and analyse website traffic using Google Analytics (GA4 preferred) Collaborate with marketing and development teams to implement tracking strategies Conduct keyword research and competitive analysis to identify growth opportunities. Optimize website content, meta data, and internal linking for SEO best practices. Perform technical SEO audits and work with developers to implement fixes. Monitor, analyse, and report on SEO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc. Have hands of experience in creating XML sitemaps and robots.txt Generate performance reports and provide actionable insights Stay updated with the latest trends in analytics Must Have More than 4 years of experience in digital analytics space Knowledge on Analytics Platforms - Google Analytics, Adobe Analytics/Omniture SiteCatalyst, Matomo/Piwik Knowledge on Tag Managers - Google Tag Manager, Adobe Launch, Tealium IQ, Piwik Pro, Signal/Bright Tag Strong knowledge of on-page, off-page, and technical SEO. Proficiency with SEO tools (e.g., Google Search Console, Ahrefs, SEMrush, Screaming Frog) Experience with HTML/CSS and CMS platforms (e.g., WordPress). Analytical mindset with strong Excel and reporting skills. Engineering background with strong analytical and problem-solving skills Preferred Qualifications Google Analytics and/or GTM certification Experience with international or e-commerce SEO. Experience with data visualization tools and CRO strategies

Required experience : 0-2 Years Job brief We ar trying to find associate degree SEO knowledgeable having excellent analytical, communication and research skills to manage all computer program optimisation and promoting activities. You will be to responsible for managing all SEO activities like content strategy, link building and keyword strategy to extend rankings on all major search networks. you may additionally manage all SEM campaigns on Google, Yahoo and Bing so as to maximise ROI. Job responsibilities To get the most out of paid search advertising, run experiments, collect and evaluate data and outcomes, and spot trends and insights Website analytics and PPC initiatives and campaigns should be tracked, reported, and analysed Manage campaign costs while staying within budget, forecasting monthly costs, and settling differences Copy and landing pages should be optimised for search engine marketing Continue to research, expand, and optimise keywords Investigate and apply suggestions for search engine optimization Investigate and evaluate the advertising connections of competitors Create a link-building strategy and put it into action Collaboration with the development team to ensure that SEO best practises are appropriately deployed on newly produced code Collaboration with the editorial and marketing departments to push SEO in content production and programming To boost SEO placements for desired keywords, suggest modifications to website architecture, content, linking, and other aspects Requirements SEO expertise thats been proven Proven SEM experience with Google, Yahoo, and Bing PPC campaigns A thorough understanding of performance marketing, conversion, and online customer acquisition is essential Extensive knowledge of website analytics software (e.g, Google Analytics, NetInsight, Omniture, WebTrends) Working knowledge of bid management software (e.g., Click Equations, Marin, Kenshoo, Search Ignite) Experience with A/B and multivariate experiments Working knowledge of HTML, CSS, and JavaScript development, as well as the limitations of each Understanding of search engine algorithms and ranking considerations test-driven field up to date with the newest trends and best practises in SEO and SEM Why Build Your Career With Daydreamsoft? Be part of a team that is not just a family but a sports team pushing your growth, valuing your ideas, and helping you achieve your career goals. Team That Values Needs, Growth & Well-Being We prioritize the growth, well-being, and success of our people. Our supportive culture ensures you have the resources and opportunities to achieve both personal and professional goals. Our mission is to enable every individual to reach their full potential.

End to end Web Analytics Implementation project activation Defining the Technical Implementation and Datalayer Architecture during tag implementation Integrating other solutions like Consent Management (OneTrust), Observepoint, ETL tools (Alteryx) with the Google Analytics Platform Gathering the technical requirements from the client and creating the documentation like SDR, Tech Spec, MRD Plan and implement methods to measure experiences, including Tag Management Solutions like Tealium iQ (primarily), Adobe Launch, Adobe Analytics, Dynamic Tag Manager, Ensighten, Google Tag Manager Understand and use multitude of tag managers and writing JavaScript code to realize client driven business requirements Responsible for site optimization with an ability to solution design and implement the analytics strategy and technology needed to gain and stitch together insights into both online and physical location activity Marketing Performance analysis ie data aggregation (leveraging marketing & click-stream API s, data cleaning & transformation), analysis & segmentation, targeting & integration A/B testing, MVT/Optimization framework(s) using tools like Adobe Target Develop the strategy of enterprise level solutions as we'll as architecting extensible and maintainable solutions utilizing the Adobe and Google analytics platforms Excellent understanding of digital analytics specially Clickstream Data Ability to create data visualization dashboards specially on Workspace, Data Studio, MS Excel and Adobe Report builder Desired profile: Analytics Platforms - Google Analytics, Adobe Analytics/Omniture SiteCatalyst, Matomo/Piwik Tag Managers - Adobe Launch/DTM, Tealium IQ, Google Tag Manager, Piwik Pro, Signal/Bright Tag Optimization Platform - Adobe Target, Google Optimize, Optimizely1+ years in a client facing role for solutioning and / or evangelizing technology approaches. Programming Languages - JavaScript, jQuery Markup Languages - HTML, CSS

Title: Senior Business Analyst Date: 16 Jun 2025 Location: Bangalore, KA, IN Job Description We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com What if we told you that you can move to an exciting role in an entrepreneurial organization without the usual risks associated with it We understand that you are looking for growth in your career at this point and we would love for you to join us in our journey and grow with us. At Indegene, our roles come with the excitement you require at this stage of your career with the reliability you seek. We believe in creating leaders of tomorrow and mentor our leads to help them grow and nurture them as people managers and account managers. We are a rapidly growing global organization and are scouting for the best talent for this phase of growth. With us, you are at the intersection of two of the most exciting industries of healthcare and technology. We offer global opportunities with fast-track careers while you work with a team that is fueled by purpose. The combination of these will lead to a truly differentiated experience for you. If this excites you, then apply below. Role: Sr. Business Analyst Description: You will be responsible for: Reporting and Optimization in Adobe Analytics, Google Analytics Create documents like Business Req. Doc, Tech Spec Doc etc. Do the measurement planning for Digital Analytics and Implementation projects Design a solution and digital strategy Experience in Data integration and BigQuery integration Create data visualization dashboards specially on Workspace, Data Studio, MS Excel and Adobe Report builder Develop the strategy of enterprise level solutions as well as architecting extensible and maintainable solutions utilizing the Adobe and Google analytics platforms Understand and use multitude of tag managers and writing JavaScript code to realize client driven business requirements Excellent understanding of digital analytics specially Clickstream Data Agile method understanding Must Have Excellent written and oral communication skills Excellent listener Staying abreast of new technologies and issues in the software-as-a-service industry, including current technologies, platforms, standards and methodologies Your impact: Analytics Platforms - Google Analytics, Adobe Analytics/Omniture SiteCatalyst Big Query Good to have Tag Managers - Adobe Launch/DTM, Tealium IQ, Google Tag Manager, Piwik Pro, Signal/Bright Tag Optimization Platform - Adobe Target, Google Optimize, Optimizely1+ years in a client facing role for solutioning and / or evangelizing technology approaches. Programming Languages - JavaScript, jQuery Markup Languages - HTML, CSS EQUAL OPPORTUNITY

Reporting and Optimization in Adobe Analytics, Google Analytics Create documents like Business Req. Doc, Tech Spec Doc etc Do the measurement planning for Digital Analytics and Implementation projects Design a solution and digital strategy Experience in Data integration and BigQuery integration Create data visualization dashboards specially on Workspace, Data Studio, MS Excel and Adobe Report builder Develop the strategy of enterprise level solutions as we'll as architecting extensible and maintainable solutions utilizing the Adobe and Google analytics platforms Understand and use multitude of tag managers and writing JavaScript code to realize client driven business requirements Excellent understanding of digital analytics specially Clickstream Data Agile method understanding Management Skills: Excellent written and oral communication skills Excellent listener Staying abreast of new technologies and issues in the software-as-a-service industry, including current technologies, platforms, standards and methodologies Your impact: About you: (Desired profile) Must have: (Requirements) Analytics Platforms - Google Analytics, Adobe Analytics/Omniture SiteCatalyst Big Query Nice to have: (Additional desired qualities) Tag Managers - Adobe Launch/DTM, Tealium IQ, Google Tag Manager, Piwik Pro, Signal/Bright Tag Optimization Platform - Adobe Target, Google Optimize, Optimizely1+ years in a client facing role for solutioning and / or evangelizing technology approaches. Programming Languages - JavaScript, jQuery Markup Languages - HTML, CSS

Hello Candidate , Greetings from Hungry Bird IT Consulting Services Pvt. Ltd.! We're hiring a Digital Marketing Manage for our client. They should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. They will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. Location: Nagpur, Mysore Experience: 2 to 8 yrs of experience Work type: Work from office Working days: 6 Days working Responsibilities Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Requirements and skills: Proven working experience in digital marketing Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Working knowledge of ad serving tools (e.g., DART, Atlas) Experience in setting up and optimizing Google Adwords campaigns Working knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement (Interested candidates can share their CV to aradhana@hungrybird.in or call on 9959417171.) Please furnish the below-mentioned details that would help us expedite the process. PLEASE MENTION THE RELEVANT POSITION IN THE SUBJECT LINE OF THE EMAIL. Example: KRISHNA, HR MANAGER, 7 YEARS, 20 DAYS NOTICE Name: Position applying for: Total experience: Notice period: Current Salary: Expected Salary: Thanks and Regards Aradhana +91 9959417171

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. Responsibilities Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report, and analyze website analytics and PPC initiatives and campaigns Optimize copy and landing pages for search engine marketing Perform ongoing keyword discovery, expansion and optimization Research and implement search engine optimization recommendations Research and analyze competitor advertising links Work with the development team to ensure SEO best practices are properly implemented on newly developed code Work with editorial and marketing teams to drive SEO in content creation and content programming Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Requirements and skills Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. Solid understanding of performance marketing, conversion, and online customer acquisition Knowledge of website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends and etc) Knowledge of ranking factors and search engine algorithms Up-to-date with the latest trends and best practices in SEO and SEM

Owned Media Management (Website & SEO) Paid Media & Performance Marketing Content Marketing & Social Media Digital Analytics & Reporting Stakeholder & Cross-functional Coordination More about you 5-8 years of experience in digital marketing, with a focus on SEO, paid media, social media content, and performance marketing. Strong knowledge of tools like Google Ads, Google Analytics, Meta Ads Manager, SEMrush/Ahrefs, HubSpot, etc Experience with D2C and eCommerce performance marketing. Proficiency in marketing automation tools, and analytics platforms (GA4, Omniture, Sprinklr, etc) Excellent communication and stakeholder management skills. Strong analytical mindset with the ability to interpret data and generate insights. Ability to work in a fast-paced environment and manage multiple priorities. Preferred qualifications Bachelors/masters degree in Marketing, Communications, or related field. Experience in both B2C and B2B environment is a plus. Certification in Google Ads, HubSpot, Meta Blueprint, etc, is preferred.

Digital Marketing Specialist Industry Category: Marketing Location: Bangalore Employment Type: Full-time (WFO) JOB SUMMARY: We are seeking a results-driven Digital Marketing Specialist to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The ideal candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will work with the marketing team, supporting teams (such as developers), and vendors to launch campaigns on time and on budget RESPONSIBILITIES: Plan and execute all digital marketing initiatives, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. Design, build, and maintain our social media presence across all digital platforms. Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies through digital marketing. Collaborate with internal teams to create landing pages and optimize user experience. Collaborate with design and product teams to develop marketing assets. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Instrument conversion points and optimize user funnels. SKILLS & TOOLS: Expertise in digital marketing tools: Meta Ads Manager, Google Ads, Klaviyo/Mailchimp, Google Analytics, SEO tools. Strong copywriting and content creation skills. Experience with social media management platforms (e.g., Buffer, Hootsuite). Basic understanding of HTML/CSS and eCommerce platforms (Shopify preferred). Data-driven mindset with ability to interpret analytics and optimize campaigns. REQUIREMENTS: 3-4 years of experience in digital marketing. Preference will be given to candidates with a proven track record of developing and executing successful digital campaigns. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends). Working knowledge of ad serving tools (e.g., DART, Atlas). Experience in setting up and optimizing Google Ads campaigns, social media ads, and other paid media. Strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in online marketing and measurement. Passion for sustainability and innovation in apparel a plus.

As a Data Scientist lead within the Data and Analytics team, you will drive the analytics book of work, transforming Chase s cross-channel, cross-line of business acquisition strategy to a hyper-personalized, data-driven, customer-centric model. You will partner strategically across the firm with marketers, channel owners, digital experts, and the broader analytics community to help drive business goals through deep understanding of marketing analytics and optimization. Job Responsibilities Develop the analytics framework and data infrastructure necessary to support the platform team in evaluating value addition. Define and assess the OKRs and goals related to the platforms performance. Provide top-tier business intelligence through dashboards and executive reporting to the Acquisitions Center of Excellence and Line of Business leadership. Construct business cases that drive prioritization and investment in Acquisition & Enablement Platforms. Communicate effectively with product, technology, data, and design teams to identify and advance a data-driven analytical roadmap. Serve as the Acquisition Center of Excellence Analytics local site lead, overseeing local operations and contributing to the expansion of the teams presence in India. Required Qualifications, Capabilities, and Skills 5+ years leveraging data visualization tools for data exploration and marketing performance evaluation. Proven ability to lead and manage teams effectively, showcasing strong leadership skills. Experience in querying big data platforms and SAS/SQL. Comfort building and managing relationships with both analytics and business stakeholders. Proven track record of problem-solving using data and building new analytics capabilities. Talent for translating numbers into an actionable story for business leaders. Experience with best-in-class web analytic tools (Google Analytics, Adobe/Omniture Insight/Visual Sciences, Webtrends, CoreMetrics, etc). Superior written, oral communication and presentation skills with experience communicating concisely and effectively with all levels of management and partners. Bachelor s degree is required, with data science, mathematics, statistics, econometrics, engineering, MIS, finance, or related fields accordingly. Preferred Qualifications, Capabilities, and Skills Financial services experience preferred. Tableau experience preferred. Familiarity with Teradata, AWS, & Snowflake preferred.

Job brief: If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. Responsibilities: - Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns - Design, build and maintain our social media presence - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies - Plan, execute, and measure experiments and conversion tests - Collaborate with internal teams to create landing pages and optimize user experience - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Instrument conversion points and optimize user funnels - Collaborate with agencies and other vendor partners - Evaluate emerging technologies. - Provide thought leadership and perspective for adoption where appropriate Requirements and skills: - BS/MS degree in marketing or a related field - Proven working experience in digital marketing - Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Experience in optimizing landing pages and user funnels - Experience with A/B and multivariate experiments - Solid knowledge of website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) - Working knowledge of ad serving tools (e.g, DART, Atlas) - Experience in setting up and optimizing Google Adwords campaigns - Working knowledge of HTML, CSS, and JavaScript development and constraints - Strong analytical skills and data-driven thinking

Builds demand generation plan for all products within a segment. Utilizes knowledge of all product lines within a segment to create and manage product launch and transition plans. Manages product demand plan throughout entire product and customer lifecycle. Manages demand plan to prevent excess lead times as we'll as shortage/excess production levels. Identifies, evaluates and recommends marketing opportunities consistent with product line objectives. Description Comments Maintain online product content for DellEMC.com within SLA and consistently deliver high quality output An eye for detail to ensure customer ready content is delivered Be a AEM, CMS expert and advisor on technical challenges and understand content workflow implication Understand and liaise with Coordinator/Lead and Functional Managers, if required, to understand business, technical, and status update requirements Update content as per regional business unit requirements Support creation of reports as required by the client Timely execution of requests as per the delegated priorities Suggest innovative solutions to technical challenges Conform to SOPs as defined Work as a team effectively with a willingness to learn new skills and be adaptable Manage and deploy content migration projects Coordinate and work with global teams to fix technical issues Effective personal queue management to ensure prioritization of requests as required Identify areas of opportunity to optimize processes and improve efficiency Skills and Qualifications: Graduate with 1+ years experience, working knowledge of HTML5 and JavaScript preferred Microsoft Office software skills: Outlook, Excel, PowerPoint and Word Familiar with online metrics and reporting using site catalyst and/or omniture will be an added advantage Ability to engage and collaborate with stakeholders. Excellent execution skills with high quality, focus on prioritization, timeliness and SLA adherence Good communication skills verbal and written English language. Additional languages are a plus Content Publishing using enterprise level CMS (MOSS, AEM, Sharepoint) or advanced customization and publishing experience using Wordpress, Joomla, etc Abreast with trends on ecommerce platforms and online businesses

Responsibilities Your responsibilities as a Media Performance Manager (Programmatic) - Manage multichannel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues Conduct full analysis of campaign performance, optimizations, issues, etc. Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives Traffic all creatives into platform and set up campaigns prior to launch date Maintain knowledge of media technology buying platforms and analytic tools Navigate through variety of third-party systems to complete monthly billing documentation Analyze campaign performance and make strategic investment and tactical media optimizations Provide clients with programmatic media recommendations and optimization strategies that align with objectives Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPIs Qualifications You will fit right in if you have - Any graduate/B.E/B.Tech/MBA 4-6 years experience in Online media and Programmatic Experience working on DSP platforms like DBM, MediaMath, Appnexus etc- will be an added advantage. Knowledge of Ad serving technologies, analytical tools like GA and Omniture If you are excited for - Opportunities to grow with Publicis Groupe that believes in Power of One. We will help you partner with our clients across the globe in various industries Diverse team progressive work environment A place where learning never stops. We ensure you get trained on multiple platforms and domains which enables you to have cross functional experience within the organization Empowering your ambitions through our dedicated Total Rewards Program, competitive pay and benefits package Additional information YOU are the one we re looking for someone who truly understand what it takes to serve clients beyond expectations: crackone-off client challenges. Develop insights. Spark breakthrough creative ideas. Publicis Global Delivery is proud to be an equal opportunity employer. Eligible applicants will be considered without regard to race, colour, religion, sexual orientation, gender identity, ethnicity, disability status, marital status or any other characteristic protected by applicable local laws, regulations, and ordinances.

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Martech Manager Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Areas of Work: MarTech/AdTech transformation, MarTech assessment, Adobe experience cloud | Level: Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad | Years of Exp: 8+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within on Accentures Strategy & Consulting Global Network Song practice. The Practice- A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner. Martech Manager is a mid-level position within the Marketing Transformation offering of S&C GN Song. The key responsibilities will include the following: Conduct MarTech/ AdTech capability assessment and provide recommendations on optimizing the MarTech/ AdTech stack (incl. Gen AI capabilities) and develop use cases to improve utilization of existing MarTech/ AdTech stack. Plan and design Martech and AdTech solution/ Architecture/vision/ roadmap, solution architecture for our clients. Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools. Conduct vendor assessment. Research, evaluate and recommend new MarTech /AdTech systems and suppliers. Keep a holistic understanding of existing and upcoming MarTech/AdTech platforms and how they connect into the broader marketing technology landscape. Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Work with technology teams to orchestrate and implement integrations (including API based integrations) b/w tools/platforms of different vendors. Understand and convey the impact of regulations like CCPA and GDPR on marketing channels. Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Develop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc. Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space. Other skills- Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions, and own proposals end to end. Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Qualifications Your experience counts! MBA from a tier 1 institute with a degree in marketing, economics Proven working experience (8+ Years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare, Financial services etc.) Strong understanding of marketing (Incl. Data, content, mktg. automation, campaign performance management, Personalization, analytics etc.) advertising technologies (with hands on experience) and ability to apply technology know-how to better how our clients reach out to their customers. Understanding of GEN AI application to Marketing/ MarTech use cases. Experience in Implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms, CDPs and Cloud Platforms. Understand cross functional collaboration, vendor management, data governance, IT security, legal aspect of these implementations. Deliver and execute on functional & technical design solutions, customizing where required, using either or combination of Salesforce Marketing Cloud, Adobe Experience Cloud or Google marketing platform etc. Preferrable:Experience in ad tech, with a strong focus on cross device and omnichannel consumer experience, paid and owned media platform integrations, campaign tracking & attribution tools. knowledge of Firebase and AppsFlyer also beneficial. Working knowledge of ad serving tools, programmatic channels Strong understanding of data structures and hands on experience on multiple Mar-tech/ AdTech tools such as Adobe campaign/ AJO, Marketo, CDPs, Adobe Experience Cloud, Pega decisioning, SFMC, tag management platforms - GTM, Launch, Tealium etc., DMPs, cloud computing platforms (especially for data warehousing and ETL), Ads data hub. Preferrable:Experience working with Ads data hub, ad platforms and their API' s i.e. Google API, Facebook conversion API etc. knowledge of website/app and marketing analytics tools & their implementations /integration with remaining MarTech/AdTech stack (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, Firebase etc.), supporting attribution modeling or/and media mix modelling (MMM) and on data collection.

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Martech Manager Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Areas of Work: MarTech/AdTech transformation, MarTech assessment, Adobe experience cloud | Level: Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad | Years of Exp: 8+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within on Accenture's Strategy & Consulting Global Network Song practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner. Martech Manager is a mid-level position within the Marketing Transformation offering of S&C GN Song. The key responsibilities will include the following: Conduct MarTech/ AdTech capability assessment and provide recommendations on optimizing the MarTech/ AdTech stack (incl. Gen AI capabilities) and develop use cases to improve utilization of existing MarTech/ AdTech stack. Plan and design Martech and AdTech solution/ Architecture/vision/ roadmap, solution architecture for our clients. Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools. Conduct vendor assessment. Research, evaluate and recommend new MarTech /AdTech systems and suppliers. Keep a holistic understanding of existing and upcoming MarTech/AdTech platforms and how they connect into the broader marketing technology landscape. Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Work with technology teams to orchestrate and implement integrations (including API based integrations) b/w tools/platforms of different vendors. Understand and convey the impact of regulations like CCPA and GDPR on marketing channels. Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Develop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc. Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space. Other skills Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions, and own proposals end to end. Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Qualifications Your experience counts! MBA from a tier 1 institute with a degree in marketing, economics Proven working experience (8+ Years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare, Financial services etc.) Strong understanding of marketing (Incl. Data, content, mktg. automation, campaign performance management, Personalization, analytics etc.) advertising technologies (with hands on experience) and ability to apply technology know-how to better how our clients reach out to their customers. Understanding of GEN AI application to Marketing/ MarTech use cases. Experience in Implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms, CDPs and Cloud Platforms. Understand cross functional collaboration, vendor management, data governance, IT security, legal aspect of these implementations. Deliver and execute on functional & technical design solutions, customizing where required, using either or combination of Salesforce Marketing Cloud, Adobe Experience Cloud or Google marketing platform etc. Preferrable:Experience in ad tech, with a strong focus on cross device and omnichannel consumer experience, paid and owned media platform integrations, campaign tracking & attribution tools. knowledge of Firebase and AppsFlyer also beneficial. Working knowledge of ad serving tools, programmatic channels Strong understanding of data structures and hands on experience on multiple Mar-tech/ AdTech tools such as Adobe campaign/ AJO, Marketo, CDPs, Adobe Experience Cloud, Pega decisioning, SFMC, tag management platforms - GTM, Launch, Tealium etc., DMPs, cloud computing platforms (especially for data warehousing and ETL), Ads data hub. Preferrable:Experience working with Ads data hub, ad platforms and their API' s i.e. Google API, Facebook conversion API etc. knowledge of website/app and marketing analytics tools & their implementations /integration with remaining MarTech/AdTech stack (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, Firebase etc.), supporting attribution modeling or/and media mix modelling (MMM) and on data collection.