14 Moengage Jobs

CRM Executive India, Delhi NCR ABOUT TIDE At Tide, we are building a business management platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting. Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2,000 employees. Tide is rapidly growing, expanding into new products and markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money. ABOUT THE ROLE As a data-driven CRM Marketing Executive, youll be working on driving usage and activation of users through effective automated, personalized and segmented marketing. You’ll use data & analytics to develop a test & learn plan to target our members with the right content at the right time, building segmentation and messaging strategies based on lifecycle, member behavior, product uptake and more. You will help develop the existing CRM strategy, with a strong focus on driving the all important metrics through automation and personalization, working closely with product, content, BI and other Marketing team members. You will work in a team of passionate marketers with a track record of delivery, who are dedicated to collaboration, innovation and ownership, with a central focus on helping our members save time and money, so they can get back to doing what they love. Some of the things you’ll be doing: Building and optimising key customer journeys for onboarding and activation Developing and managing a CRM test-and-learn pipeline across multiple channels including in-app, push notification , email & SMS. Managing campaigns end-to-end, including ideation, execution, analysis and optimisation. Maintain and publish dashboards/reports at a channel, cohort, or campaign level. Analytically using data to define, build and maintain segments. Developing and implementing new CRM automation and personalisation solutions. Work closely with the rest of the Marketing team as well as a number of other cross-business stakeholders. Continuously look for optimisations and new ideas to develop engagement marketing opportunities. WHAT WE ARE LOOKING FOR: 2 to 4 years of hands-on experience in Campaign management/ Retention Marketing using platforms like Iterable, MoEngage, WebEngage, CleverTap, etc. You have experience in segmentation and targeting. You may have worked in Credit, start-ups, finance services or tech space. You have experience handling large amounts of data from different sources using BI tools e.g. Looker, Tableau, and experience turning this data into strategic insights. You have A/B and MVT testing experience. You have strong communication and reporting skills and are able to work well in partnership with technical and non-technical team members. You have the ability to handle multiple projects and adapt to changing priorities. You have experience working in a subscription and/or app-based business. You have an understanding of HTML, CSS and SQL. WHAT YOU'LL GET IN RETURN: Competitive salary Self & Family Health Insurance Term & Life Insurance OPD Benefits Mental wellbeing through Plumm Learning & Development Budget 15 days of Privilege leaves 12 days of Casual leaves 12 days of Sick leaves 3 paid days off for volunteering or L&D activities TIDE IS A PLACE FOR EVERYONE At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard. Preferred candidate profile

About the Role We are looking for a creative, analytical, and result-oriented CRM Executive/ Senior Executive to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Miko's users The ideal candidate should have experience in driving customer engagement across channels like Email, Push Notifications, WhatsApp, and SMS and have used tools like Moengage, CleverTap etc. You need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity. Responsibilities - Lead the CRM marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals. - Design and execute strategies for New User Acquisition as well as user retention. - Design and execute the CLM journeys to improve conversions, subscription renewals - Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users - Develop co-branded marketing strategies with our content partners to showcase success and milestones. - Directing, planning, and assisting creative production with budget management. - Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions Requirements - Min 1+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management - Experience in CRM marketing tools such as Clevertap, MoEngage, Airship, etc. - Experience building, executing, and scaling cross-functional marketing programs - Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics - Consumer tech start-up background preferred - Past experience with marketing to international customers is a big plus - Solid understanding of consumer messaging and brand reputation. - Strong interpersonal/communication skills and a high level of strategic thinking.

Job Description: We are seeking a detail-oriented Campaign Executive CRM & Retention to lead the end-to-end execution of customer communication campaigns across SMS, WhatsApp, Email, Push Notifications, and In-App messages. The ideal candidate will play a key role in driving user engagement, retention, and conversion through targeted, data-driven messaging and lifecycle automation. Key Responsibilities: Plan, create, and execute multi-channel customer engagement campaigns (SMS, WhatsApp, Email, Push, In-App) Collaborate with design and content teams to develop impactful creatives and messaging. Segment audiences based on user behavior, lifecycle stage, and purchase history. Track and optimize campaign performance using metrics such as delivery, open, click, and conversion rates. Manage CRM tools like Gupshup, WebEngage, MoEngageWebEngage, MoEngage, CleverTap , or similar platforms Design and implement automated journeys, triggers, and workflows for personalized communications. Ensure compliance with data privacy laws and regulatory requirements. Analyze campaign results and provide regular reports with actionable insights. Must-Have KGupshup,nowledge, Skills & Abilities: Hands-on experience with CRM platforms and campaign management tools Solid understanding of key communication metrics: delivery rate , open rate, CTR, conversions Basic knowledge of HTML for email formatting (preferred) Strong project management and organizational skills Ability to work cross-functionally and manage tight deadlines effectively Good to Have: Familiarity with customer lifecycle marketing and retention strategies Experience with A/B testing , journey building, and campaign optimization Exposure to eCommerce or mobile app user behavior Basic data analysis skills using Excel or tools like Looker Studio

About The Role. We are looking for a creative, analytical, and result-oriented CRM Executive/ Senior Executive to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Miko's users. The ideal candidate should have experience in driving customer engagement across channels like Email, Push Notifications, WhatsApp, and SMS and have used tools like Moengage, CleverTap etc. You need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity.. Responsibilities. Lead the CRM marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals.. Design and execute strategies for New User Acquisition as well as user retention.. Design and execute the CLM journeys to improve conversions, subscription renewals. Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users. Develop co-branded marketing strategies with our content partners to showcase success and milestones.. Directing, planning, and assisting creative production with budget management.. Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions. Requirements. Min 1+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management. Experience in CRM marketing tools such as Clevertap, MoEngage, Airship, etc.. Experience building, executing, and scaling cross-functional marketing programs. Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics. Consumer tech start-up background preferred. Past experience with marketing to international customers is a big plus. Solid understanding of consumer messaging and brand reputation.. Strong interpersonal/communication skills and a high level of strategic thinking..

Job Requirements Job Description: Job Title: CRM Manager - Customer Loyalty Job Type: Regular/Permanent Job Category: Watches & Wearables - Marketing Department: Marketing - E-commerce Location: Bengaluru, Karnataka, India Titan, a leading brand in the watches and wearables industry, is seeking a highly motivated and experienced CRM Manager to join our team. As the CRM Manager, you will be responsible for developing and implementing strategies to enhance customer loyalty and retention. This is a key role within our Marketing and E-commerce department, and you will have the opportunity to work with a dynamic and talented team. Key Responsibilities: - Develop and implement CRM strategies to increase customer loyalty and retention - Analyze customer data and behavior to identify opportunities for improvement - Collaborate with cross-functional teams to create targeted marketing campaigns and promotions - Monitor and track customer engagement and satisfaction levels - Utilize CRM tools and platforms to manage customer data and communication - Conduct market research and stay updated on industry trends to inform CRM strategies - Develop and maintain relationships with key stakeholders, including customers, vendors, and internal teams - Manage a team of CRM specialists and provide guidance and support as needed Additional Parameters: - This is a full-time, regular/permanent position - The role is based in Bengaluru, Karnataka, India - Some travel may be required for this role If you are a results-driven and customer-focused individual with a passion for the watches and wearables industry, we encourage you to apply for this exciting opportunity at Titan. Join our team and be a part of our journey to enhance customer loyalty and drive business growth. Work Experience Qualifications: MBA (tier 1 college ) in Marketing, Business, Data Analytics, or a related field. Experience: 0-1 years of experience in CRM campaign management, lifecycle marketing, or retention strategies. - Certifications in CRM platforms (e.g., Salesforce Certified CRM Specialist, HubSpot CRM) are a plus. - Experience in E-commerce, SaaS, Fintech, or Telecom industries is preferred. Required Skills & Expertise: Technical Skills: - Hands-on experience with CRM platforms and marketing automation tools (e.g., Salesforce, HubSpot, Klaviyo, MoEngage). -Knowledge of data analytics tools (e.g., Google Analytics 4, Mixpanel, Looker Studio,Adobe analytics). - Experience in A/B testing tools (e.g.,SFMC, Google Optimize, VWO). - Familiarity with SQL and database querying (preferred but not mandatory). Functional Skills: - Expertise in customer segmentation and behavioral targeting. - Strong understanding of customer lifecycle stages and lifecycle marketing strategies. - Proven ability to design and execute automated customer journeys. - Competency in analyzing and interpreting customer engagement data. Soft Skills: - Strategic Thinking: Ability to align CRM campaigns with broader business objectives. - Communication Skills: Clear articulation of strategies and data insights across teams. - Problem-Solving: Proactive approach to identifying and addressing campaign challenges. - Attention to Detail: Precision in campaign execution and reporting. - Collaboration: Strong interpersonal skills to work effectively with cross-functional teams.

Porter: Creating Impactful Journeys At Porter, we're not just passionate about improving productivity we're on a vision to Moving a billion dreams one delivery at a time. We empower businesses, both large and small, to optimize their operations and unleash unprecedented growth in their core functions. Join us in pioneering the future of last-mile logistics, one that's poised to disrupt the industry and redefine the way we think about transportation. Why Porter Industry Leadership: As the fastest-growing leader in last-mile logistics, we have a pan India and International presence with operations spanning multiple cities. With a fleet size exceeding 750k driver partners and 15 million customers. Porter is at the forefront of this dynamic and rapidly expanding sector. Cutting-Edge Technology: Our industry-best technology platform has garnered over $150 million in investments from renowned backers, including Sequoia Capital, Kae Capital, Mahindra Group, LGT Aspada, Tiger Global, and Vitruvian Partners. We leverage technology to drive efficiency, innovation, and unparalleled service. Ambitious: We're not just solving problems we're addressing a massive challenge and going after a market with a valuation surpassing $50 billion USD. Our ambition extends beyond last-mile delivery we aim to disrupt all facets of logistics, including warehousing and LTL transportation. Thriving Community: Join a community of passionate individuals who are committed to doing the best work of their lives. At Porter, we value the spirit of collaboration, innovation, and embracing challenges head-on. Be a Part of Something Extraordinary: If you're ready to make an impact, be at the forefront of innovation, and embrace the challenges and opportunities of a fast-paced work environment, Porter is the place for you. We're not just building a brand we're creating a household name in transportation. Join us and be part of the revolution - where every day is an opportunity to redefine what's possible. If you are ready to make a significant impact and shape the future of Porter, apply now and be part of our exciting journey! Key Responsibilities: Communication Execution: Manage the day-to-day execution of communication strategies and ensure the timely delivery of messages across various platforms. Collaborate with cross-functional teams to gather content requirements and align communications with organizational branding and messaging. Content Creation: Design and create visually appealing training materials using Canva and other graphic design tools. Produce engaging video content for training modules and communications using video editing software. Platform Management: Utilize APXOR for analytics and insights to improve communication strategies and effectiveness. Leverage SendBird for real-time communication solutions and facilitate interactive training sessions. Implement and manage campaigns on MoEngage to enhance learner engagement and track user interactions. Monitoring and Reporting: Track and analyze communication metrics to measure effectiveness and suggest improvements. Prepare reports and presentations for leadership on communication initiatives and training outcomes. Social Media and Digital Marketing: Develop and implement comprehensive social media strategies to enhance brand visibility, engagement, and lead generation. Execute targeted digital marketing campaigns to drive website traffic, conversions, and stakeholder acquisition. Stay up-to-date with emerging social media trends and digital marketing technologies to optimize strategies accordingly. Skill Required: Must have: Proficiency in managing communication platforms such as APXOR, SendBird, and MoEngage. Ability to manage multiple campaigns simultaneously. Excellent written and verbal communication skills ability to convey information clearly and effectively. Ability to work collaboratively in a fast-paced environment. Good to have: Social media Management experience Knowledge of digital marketing or content marketing strategies Familiarity with analytics and measuring campaign effectiveness.

About the Role We are looking for a creative, analytical, and result-oriented CRM Executive/ Senior Executive to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Miko's users The ideal candidate should have experience in driving customer engagement across channels like Email, Push Notifications, WhatsApp, and SMS and have used tools like Moengage, CleverTap etc. You need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity. Responsibilities - Lead the CRM marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals. - Design and execute strategies for New User Acquisition as well as user retention. - Design and execute the CLM journeys to improve conversions, subscription renewals - Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users - Develop co-branded marketing strategies with our content partners to showcase success and milestones. - Directing, planning, and assisting creative production with budget management. - Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions Requirements - Min 1+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management - Experience in CRM marketing tools such as Clevertap, MoEngage, Airship, etc. - Experience building, executing, and scaling cross-functional marketing programs - Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics - Consumer tech start-up background preferred - Past experience with marketing to international customers is a big plus - Solid understanding of consumer messaging and brand reputation. - Strong interpersonal/communication skills and a high level of strategic thinking.

Manage Facebook Ads for high ROI, optimize campaigns, analyze performance data, reduce CAC, increase conversions, coordinate with design teams, and track results using tools like Appsflyer or Moengage. Required Candidate profile Graduate with 4–5 years’ experience in Facebook Ads, PPC, or performance marketing. Strong in analytics, tools, and good English communication skills required.

About Miko? Miko is an AI-powered robotics company creating engaging, educational experiences for kids aged 4 to 8. Founded in 2014 by IIT Bombay graduates, Miko combines robotics and AI to deliver personalized social-emotional learning through its flagship robots, Miko 3 and Miko Mini. Alongside these robots, the Miko App for iOS and Android offers AI-driven features like a reading tutor and story maker, adapting to each childs learning style. It also includes interactive games, shows, music, progress reports, and video calling for parents. With a global presence in the US, UK, Canada, and India, Miko prioritizes privacy and security while transforming learning for families worldwide. About the Role We are looking for a creative, analytical, and result-oriented CRM Executive/ Senior Executive to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Mikos users The ideal candidate should have experience in driving customer engagement across channels like Email, Push Notifications, WhatsApp, and SMS and have used tools like Moengage, CleverTap etc. You need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity. Responsibilities Lead the CRM marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals. Design and execute strategies for New User Acquisition as well as user retention. Design and execute the CLM journeys to improve conversions, subscription renewals Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users Develop co-branded marketing strategies with our content partners to showcase success and milestones. Directing, planning, and assisting creative production with budget management. Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions Requirements Min 1+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management Experience in CRM marketing tools such as Clevertap, MoEngage, Airship, etc. Experience building, executing, and scaling cross-functional marketing programs Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics Consumer tech start-up background preferred Past experience with marketing to international customers is a big plus Solid understanding of consumer messaging and brand reputation. Strong interpersonal/communication skills and a high level of strategic thinking.

- We are looking for Assistant Product Marketing / Growth Managers who are hands-on executioners in running omnichannel retention campaigns across push notifications, SMS, WhatsApp, email, and web notifications. - This is an Individual Contributor (IC) role focused on campaign execution, analytics, and increasing user loyalty. Role Overview: - The Assistant Product Marketing / Growth Manager will be responsible for executing retention marketing strategies by leveraging marketing automation platforms like WebEngage, Netcore, and MoEngage. - This individual will track user engagement, optimize marketing funnels, and improve first-party data collection for personalized outreach. Key Responsibilities: - Plan, execute, and optimize omnichannel retention campaigns (push, email, WhatsApp, SMS, web notifications). Track and analyze conversion rates, open rates, CTRs, CR%, and reachability across channels. - Work on user segmentation and behavioral targeting to improve campaign effectiveness. Enhance first-party data by implementing user attribute grooming strategies and website on site surveys. - Identify and track active vs. inactive users and implement reactivation strategies. Collaborate with the product and tech teams to design automated marketing journeys. - Manage marketing automation tools like WebEngage, MoEngage, and Netcore. Optimize campaigns through A/B testing and performance analysis. Core KPIs for Success. Increased repeat transactions and user retention. - Higher engagement rates across marketing channels. Improved conversion rates from registered users to active borrowers. - Better first-party data collection and enriched user segmentation. Effective use of automation tools to reduce manual execution time. Who You Are: - 2-4 years of experience in product marketing, retention marketing, or lifecycle marketing. - Hands-on experience in marketing automation tools (WebEngage, MoEngage, Netcore, CleverTap). Strong execution skills in running SMS, push, email, and WhatsApp campaigns. - Experience in analyzing campaign performance metrics and optimizing marketing funnels. - Strong analytical mindset with a passion for user behavior tracking and engagement strategies. - Experience in fintech or consumer-tech companies is a plus. If you're an expert in retention marketing and love execution-heavy roles, apply now! Location-Delhi NCR,Bangalore,Chennai,Pune,Kolkata,Ahmedabad,Mumbai,Hyderabad

Execute targeted campaigns via Email, WhatsApp, SMS, etc., using tools like MoEngage/Clevertap. Analyze CTRs, conversions, manage cohorts, run A/B tests, and coordinate across product categories to drive personalized, data-driven communication.

Job Title Assistant Manager Digital Marketing Noida (Sector 125) | Full-Time | Hybrid | 2-6 Years Experience About Spice Money Spice Money is India’s largest rural fintech platform, empowering underserved communities across 700+ districts through our 1.3 million+ strong Adhikari network. From AEPS and DMT to bill payments, insurance, and UPI through Spice Pay, we bridge the last-mile with a powerful mix of digital and assisted models. If you’re passionate about taking Bharat digital, we want you with us. Role Overview As Assistant Manager – Digital Marketing , you will be the execution engine behind our digital campaigns across Google, Meta, WhatsApp, Play Store, and internal CRM tools. You’ll be coordinating closely with the growth, creative, tech, and business teams to bring every campaign live—on time, every time. This is a role for someone who thrives on process discipline , operational excellence , and multi-team coordination . What You’ll Do Execute and track digital campaigns across Meta, Google, YouTube, WhatsApp, and internal platforms Coordinate with growth, product, and business teams to build targeting inputs and campaign briefs Maintain campaign MIS dashboards, trackers, and asset libraries Liaise with creative teams to ensure timely delivery of assets (videos, banners, copy) Manage content uploads across Play Store, Instagram, YouTube, etc. Troubleshoot execution delays across internal and external teams Support digital campaign workflows for self-serve and assisted user journeys What You’ll Need 2–6 years of hands-on experience in digital marketing operations or campaign execution Familiarity with Meta Ads Manager, Google Ads, CMS tools, and CRM platforms (e.g., MoEngage, Netcore) Strong Excel/Google Sheets skills and a meticulous eye for detail Project management skills to coordinate across functions and ensure deadline compliance Experience in performance tracking and digital content management Success in This Role Means 100% on-time campaign launches Zero execution delays due to asset or process issues Full traceability via updated MIS and campaign documentation Becoming the go-to executor for digital marketing operations in a fast-moving rural GTM setup If you believe that execution is where real growth begins , and you're ready to help us bring Bharat into the digital mainstream—apply now or drop your profile to amaan.khan@spicemoney.com

Job Requirements Job Description: Job Title: CRM Manager - Customer Loyalty Job Type: Regular/Permanent Job Category: Watches & Wearables - Marketing Department: Marketing - E-commerce Location: Bengaluru, Karnataka, India Titan, a leading brand in the watches and wearables industry, is seeking a highly motivated and experienced CRM Manager to join our team. As the CRM Manager, you will be responsible for developing and implementing strategies to enhance customer loyalty and retention. This is a key role within our Marketing and E-commerce department, and you will have the opportunity to work with a dynamic and talented team. Key Responsibilities: - Develop and implement CRM strategies to increase customer loyalty and retention - Analyze customer data and behavior to identify opportunities for improvement - Collaborate with cross-functional teams to create targeted marketing campaigns and promotions - Monitor and track customer engagement and satisfaction levels - Utilize CRM tools and platforms to manage customer data and communication - Conduct market research and stay updated on industry trends to inform CRM strategies - Develop and maintain relationships with key stakeholders, including customers, vendors, and internal teams - Manage a team of CRM specialists and provide guidance and support as needed Additional Parameters: - This is a full-time, regular/permanent position - The role is based in Bengaluru, Karnataka, India - Some travel may be required for this role If you are a results-driven and customer-focused individual with a passion for the watches and wearables industry, we encourage you to apply for this exciting opportunity at Titan. Join our team and be a part of our journey to enhance customer loyalty and drive business growth. Work Experience Qualifications: MBA (tier 1 college ) in Marketing, Business, Data Analytics, or a related field. Experience: 0-1 years of experience in CRM campaign management, lifecycle marketing, or retention strategies. - Certifications in CRM platforms (e.g., Salesforce Certified CRM Specialist, HubSpot CRM) are a plus. - Experience in E-commerce, SaaS, Fintech, or Telecom industries is preferred. Required Skills & Expertise: Technical Skills: - Hands-on experience with CRM platforms and marketing automation tools (e.g., Salesforce, HubSpot, Klaviyo, MoEngage). -Knowledge of data analytics tools (e.g., Google Analytics 4, Mixpanel, Looker Studio,Adobe analytics). - Experience in A/B testing tools (e.g.,SFMC, Google Optimize, VWO). - Familiarity with SQL and database querying (preferred but not mandatory). Functional Skills: - Expertise in customer segmentation and behavioral targeting. - Strong understanding of customer lifecycle stages and lifecycle marketing strategies. - Proven ability to design and execute automated customer journeys. - Competency in analyzing and interpreting customer engagement data. Soft Skills: - Strategic Thinking: Ability to align CRM campaigns with broader business objectives. - Communication Skills: Clear articulation of strategies and data insights across teams. - Problem-Solving: Proactive approach to identifying and addressing campaign challenges. - Attention to Detail: Precision in campaign execution and reporting. - Collaboration: Strong interpersonal skills to work effectively with cross-functional teams.

Work Timings: 10:15 am - 7:15 pm Working Days: Monday - Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off) Location: Lower Parel, Mumbai (5 minutes from Railway Station) Reports to: Sr. Manager Work Mode: 100% Work from Office Age Criteria: Upto 30 years Why IIDE: IIDE is Asias most trusted digital marketing institute, offering government-recognised online, offline, and postgraduate programs. We empower students, graduates, and working professionals to transform their careers and stay future-ready in the ever-evolving digital landscape. About the Role: As the Growth Marketing Team Lead at Lower Parel, Mumbai , you will play a pivotal role in driving customer engagement and retention through multi-channel marketing strategies. This role involves managing marketing automation tools, crafting compelling campaigns, and collaborating with the team to foster long-term customer relationships. You will help lead retention strategies while working cross-functionally to uphold high standards across all campaigns and initiatives. What You'll Do: Customer Retention Strategy and Execution: Assist in developing and implementing multi-channel retention strategies for engaging customers across various touchpoints. Help create compelling content for cold emails, follow-up emails, and drip campaigns to drive engagement. Marketing Automation and Campaign Management: Support the oversight and optimization of marketing automation tools like MoEngage and WebEngage. Collaborate in designing and executing customer journeys that support long-term retention goals. Team Collaboration: Work closely with the retention marketing team to manage projects and campaigns. Provide input and support to ensure team goals are met. Performance Analysis and Optimization: Analyze the performance of email campaigns, focusing on improving key metrics such as open rates and click-through rates. Assist in providing data-driven insights for continuous improvement of retention strategies. Requirements Who You Are: Must-Have: Experience: Minimum of 2 years in retention/growth marketing, focusing on multi-channel strategy and campaign execution. Technical Skills: Experience with marketing automation tools such as MoEngage, WebEngage, SFMC, or similar platforms. Analytical Skills: Strong understanding of performance analysis with experience in optimizing campaigns for improved open rates, click-through rates, and customer engagement. Communication Skills: Exceptional written and verbal communication skills, especially for crafting engaging content. Team Collaboration: Proven ability to work collaboratively with team members to achieve performance optimization and growth. Data Proficiency: Proficient in Google Sheets, Excel, including functions like VLOOKUP, Pivots, and SUMIFS for data management. Should Have: Strategic Mindset: Ability to assist in designing and implementing comprehensive retention strategies across Email, SMS, and WhatsApp. Customer Journeys: Proficiency in creating customer lifecycle journeys to engage users at various touchpoints. Referral Program Management: Experience in supporting referral programs to increase customer loyalty. Problem-Solving: Ability to provide insights for continuous campaign optimization and address challenges proactively. Nice to Have: Industry Knowledge: Understanding of the latest trends and best practices in retention marketing. Innovation: Ability to suggest innovative ideas to enhance marketing strategies based on previous experiences. Cross-Channel Coordination: Experience in collaborating with other marketing teams. Adaptability: Ability to thrive in fast-paced environments with shifting priorities. If you're a strategic thinker with a passion for retention marketing and teamwork, we encourage you to apply and help enhance our customer engagement and loyalty efforts.