Modern Trade Sales Officer

About Company:
VC Nutri Foods Private Limited is a premium confectionery manufacturer, operating under the brand name "4Kids", located in Vijayawada, Andhra Pradesh. They specialize in producing a variety of sweets including jellies, layer cakes, wafer sticks, chocolates, and ready-to-serve drinks. The company has a 3-acre facility with a 60,000 square foot processing area and is known for its focus on quality and innovation. They have a strong presence in both domestic and international markets
Brief
We are seeking an experienced and result-oriented Modern Trade ASM to drive our brands presence in national modern trade accounts. The ideal candidate will have a strong background in scaling up startup brands in national key accounts and well-established connections in the modern trade sector. This role requires a strategic thinker with excellent negotiation skills, a deep understanding of FMCG dynamics, and the ability to drive sales growth while maintaining profitability.
Job Responsibilities:

• Own end-to-end responsibility for national modern trade accounts.
• Build and maintain strong relationships with key account stakeholders.
• Negotiate and execute joint business plans with retailers.
• Drive new account openings and optimize existing partnerships.
• Develop and implement channel-specific strategies for SKU selection, pricing, and promotions.
• Ensure alignment with overall company goals and brand positioning.
• Set and achieve sales targets, ensuring profitability across modern trade channels.
• Monitor and manage trade spends, discounts, and margins to maintain a healthy P&L.
• Work cross-functionally with supply chain, marketing, and finance to drive growth.
• Ensure compliance with retailer terms, supply agreements, and in-store execution.
• Track and analyse performance data to optimize assortment, pricing, and promotions.
• Resolve operational issues related to stock availability, payments, and logistics.

Requirements:

• Minimum 3-5 years of experience in a Modern Trade role within an FMCG company.
• Proven experience in scaling up a start-up brand in national key accounts.
• Strong network and connections in the national modern trade to facilitate market entry.
• Excellent negotiation, communication, and relationship management skills.
• Strong analytical skills with the ability to interpret sales data and market trends.
• Ability to work cross-functionally and drive execution with multiple stakeholders.
• Proficiency in MS Office.

Qualification

• Graduate in any discipline (MBA preferred).
• 4+ years of experience in Modern Trade sales, preferably in FMCG, Beverages, Consumer Durables, etc.

Interested

• Please share your resume via:
• hr@vcnutrifoods.com
• 7075704976