Job Summary: The Area Sales Manager will be responsible for driving sales growth, expanding distribution networks, and improving market penetration for the companys confectionery products in the assigned territory. Food allowance Provident fund

About Company: VC Nutri Foods Private Limited is a premium confectionery manufacturer, operating under the brand name "4Kids", located in Vijayawada, Andhra Pradesh. They specialize in producing a variety of sweets including jellies, layer cakes, wafer sticks, chocolates, and ready-to-serve drinks. The company has a 3-acre facility with a 60,000 square foot processing area and is known for its focus on quality and innovation. They have a strong presence in both domestic and international markets Brief We are seeking an experienced and result-oriented Modern Trade ASM to drive our brands presence in national modern trade accounts. The ideal candidate will have a strong background in scaling up startup brands in national key accounts and well-established connections in the modern trade sector. This role requires a strategic thinker with excellent negotiation skills, a deep understanding of FMCG dynamics, and the ability to drive sales growth while maintaining profitability. Job Responsibilities: Own end-to-end responsibility for national modern trade accounts. Build and maintain strong relationships with key account stakeholders. Negotiate and execute joint business plans with retailers. Drive new account openings and optimize existing partnerships. Develop and implement channel-specific strategies for SKU selection, pricing, and promotions. Ensure alignment with overall company goals and brand positioning. Set and achieve sales targets, ensuring profitability across modern trade channels. Monitor and manage trade spends, discounts, and margins to maintain a healthy P&L. Work cross-functionally with supply chain, marketing, and finance to drive growth. Ensure compliance with retailer terms, supply agreements, and in-store execution. Track and analyse performance data to optimize assortment, pricing, and promotions. Resolve operational issues related to stock availability, payments, and logistics. Requirements: Minimum 3-5 years of experience in a Modern Trade role within an FMCG company. Proven experience in scaling up a start-up brand in national key accounts. Strong network and connections in the national modern trade to facilitate market entry. Excellent negotiation, communication, and relationship management skills. Strong analytical skills with the ability to interpret sales data and market trends. Ability to work cross-functionally and drive execution with multiple stakeholders. Proficiency in MS Office. Qualification Graduate in any discipline (MBA preferred). 4+ years of experience in Modern Trade sales, preferably in FMCG, Beverages, Consumer Durables, etc. Interested Please share your resume via: hr@vcnutrifoods.com 7075704976