2.0 - 7.0 years

1 - 6 Lacs

Jaipur

Work from Office

Job Summary Digital Marketing We are looking for a highly skilled and result-driven Digital Marketing Professional with 34 years of experience to join our growing team. The ideal candidate should have a solid grasp of all areas of digital marketing including SEO, SEM, social media, email marketing, performance marketing, content marketing, analytics, and automation tools. If you are passionate about driving ROI through data-led marketing strategies and delivering measurable results, we want you on board! Key Responsibilities Search Engine Optimization (SEO): Conduct keyword research and optimize website content, blogs, and landing pages. Manage on-page and off-page SEO strategies. Monitor website traffic, search trends, and rankings using tools like Google Search Console, SEMrush, or Ahrefs. Performance Marketing (PPC & Paid Ads): Plan and manage paid ad campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other platforms. Monitor CPC, CTR, conversion rates, and ROAS to improve campaign effectiveness. Work with designers and content teams to create engaging ad creatives. Social Media Management: Strategize, create, schedule, and manage content across all major social platforms. Grow engagement, followers, and reach organically and through paid efforts. Collaborate with design/content teams for campaign execution. Email & CRM Marketing: Build and execute email marketing campaigns for lead nurturing and retention. Segment email lists, automate drip campaigns, and analyze open/click rates. Content Strategy & Marketing: Collaborate with writers and designers to create blog posts, infographics, case studies, and videos. Repurpose content for different channels and objectives. Ensure content aligns with SEO and brand guidelines. Analytics & Reporting: Monitor performance across channels using Google Analytics, GA4, and dashboards. Prepare weekly/monthly reports with actionable insights and recommendations. Set and track KPIs like traffic, engagement, leads, and ROI. Key Requirements Bachelors degree in Marketing, Digital Media, Communications, or related field. 3–4 years of hands-on experience in digital marketing roles. Strong understanding of marketing tools like: Google Ads, Meta Ads Manager, Google Analytics, Google Tag Manager SEMrush/Ahrefs/Moz, Email marketing platforms Experience with WordPress or CMS tools. Excellent written and verbal communication skills. Data-driven mindset with attention to detail. Ability to manage multiple campaigns/projects simultaneously. Preferred Qualifications (Nice to Have) Google Ads / Meta Blueprint / HubSpot certifications. Experience working in performance-driven environments like D2C, or startups. Familiarity with marketing automation and funnel building.

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Performance Marketing Manager For Business College based in Noida GIST Management Solutions

4.0 - 8.0 years

6 - 8 Lacs

Noida

Work from Office

We are Hiring " Performance Marketing Manager" for a Premier Business College based in Noida. Candidates with 4 Years experience in performance marketing can apply. Job Title: Performance Marketing Manager Location: Noida Department: Marketing Experience: 4+ Years CTC: Upto 8 LPA About the Role: We are looking for a results-driven Performance Marketing Manager to lead our paid digital acquisition efforts. This role is ideal for a strategic thinker with a strong analytical mindset, deep expertise in managing multi-platform ad campaigns, and a passion for driving measurable growth. You will be responsible for optimizing performance across all key metrics including ROI, CAC, ROAS, and conversion rates. Key Responsibilities: Plan, execute, and continuously optimize paid marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and programmatic platforms. Drive customer acquisition through paid search, social media, display, retargeting, affiliate, and native ad channels. Track and optimize key performance indicators such as CAC, ROAS, CTR, and CPL. Conduct in-depth analysis of campaign performance and attribution data to refine strategy. Design and execute A/B tests on ad creatives, landing pages, and target audiences. Collaborate with creative and content teams to ensure ad assets align with performance goals. Partner with analytics and product teams to track conversions and implement event tagging using GA4, Google Tag Manager, and Mixpanel. Manage advertising budgets with a focus on efficiency and performance outcomes. Deliver detailed performance reports and actionable insights to internal stakeholders. Required Qualifications: Bachelors degree in Marketing, Business, Economics, or a related field. 4-8 years of experience in performance marketing, growth marketing, or media buying. Proficiency with digital marketing tools such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, GTM, and Excel/Google Sheets. Strong analytical skills and a data-driven approach to campaign optimization. Proven success in managing large advertising budgets and delivering measurable results. Solid understanding of marketing funnels, attribution models, and consumer behavior analytics. Strong organizational and project management abilities. Preferred Qualifications: Experience in the education or edtech industry. Certifications in Google Ads or Meta Blueprint. Hands-on experience with CRO tools like Optimizely, VWO, or Hotjar. Working knowledge of SQL or business intelligence tools such as Looker or Tableau. For further assistance contact/whatsapp: 9811995828 or write to anjali@gist.org.in

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