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5.0 - 9.0 years
7 - 11 Lacs
Noida
Work from Office
Paytm - Messaging Business: JD CPaaS Solutions: Paytm offers a comprehensive suite of CPaaS solutions that includes Bulk Messaging, WhatsApp, RCS, and Outbound Dialing (OBD). These solutions are designed to meet the diverse messaging needs of businesses, helping them engage with customers seamlessly and at scale. Meta Ads + WhatsApp Solution: Paytm is an official Business Service Provider (BSP) for Meta. We have developed cutting-edge solutions that integrate Meta Ads with WhatsApp, enabling businesses to run targeted campaigns and engage customers effectively through conversational flows on WhatsApp. Bulk WhatsApp Solution Specialist - Job Description As a Bulk WhatsApp Solution Specialist, you will play a crucial role in developing, implementing, and managing WhatsApp-based bulk messaging campaigns for various business objectives. You will work closely with clients to create impactful messaging strategies while ensuring compliance with WhatsApp's terms of service and best practices. Your ultimate goal will be to maximize campaign success while maintaining the integrity and quality of the messaging experience. Key Responsibilities: Strategy & Planning: - Develop and implement WhatsApp-based bulk messaging strategies that align with broader business goals and customer engagement initiatives. - Continuously monitor industry trends and WhatsApp platform updates to refine messaging strategies. - Collaborate with internal teams to tailor messaging approaches for specific campaigns or customer segments. Compliance & Best Practices: - Ensure all bulk messaging campaigns comply with WhatsApp's terms of service, privacy policies, and applicable data regulations. - Implement best practices for WhatsApp bulk messaging to improve engagement rates, message deliverability, and overall campaign effectiveness. - Proactively address potential risks related to WhatsApp policies, ensuring campaigns are executed within legal and platform guidelines. Campaign Management & Optimization: - Manage end-to-end execution of bulk messaging campaigns, including setup, monitoring, and performance analysis. - Utilize data-driven insights to optimize message content, timing, and frequency for maximum effectiveness. - Track key performance metrics and report on campaign results to stakeholders, providing actionable insights for future strategies. Skills & Qualifications: Technical Expertise: - In-depth knowledge of WhatsApp Business and its capabilities, including automation, messaging templates, and customer interaction flows. - Experience working with bulk messaging tools and platforms, with a focus on WhatsApp. - Familiarity with marketing automation tools such as Zapier, Google Sheets, or similar platforms. Communication & Analytical Skills: - Strong verbal and written communication skills with the ability to craft compelling messages that resonate with customers. - Analytical mindset with the ability to interpret campaign data and use insights to improve future initiatives. Collaboration & Independence: - Ability to work autonomously and manage multiple projects simultaneously. - Strong interpersonal skills, with the ability to collaborate with cross-functional teams and clients. Data Privacy & Compliance Awareness: - Solid understanding of data privacy regulations and how they apply to bulk messaging campaigns. - Ability to ensure campaigns meet legal requirements and maintain customer trust.
Posted 1 week ago
5.0 - 9.0 years
7 - 11 Lacs
Mumbai
Work from Office
Paytm - Messaging Business: JD CPaaS Soutions: Paytm offers a comprehensive suite of CPaaS soutions that incudes Buk Messaging, WhatsApp, RCS, and Outbound Diaing (OBD). These soutions are designed to meet the diverse messaging needs of businesses, heping them engage with customers seamessy and at scae. Meta Ads + WhatsApp Soution: Paytm is an officia Business Service Provider (BSP) for Meta. We have deveoped cutting-edge soutions that integrate Meta Ads with WhatsApp, enabing businesses to run targeted campaigns and engage customers effectivey through conversationa fows on WhatsApp. Buk WhatsApp Soution Speciaist - Job Description As a Buk WhatsApp Soution Speciaist, you wi pay a crucia roe in deveoping, impementing, and managing WhatsApp-based buk messaging campaigns for various business objectives. You wi work cosey with cients to create impactfu messaging strategies whie ensuring compiance with WhatsApp's terms of service and best practices. Your utimate goa wi be to maximize campaign success whie maintaining the integrity and quaity of the messaging experience. Key Responsibiities: Strategy & Panning: - Deveop and impement WhatsApp-based buk messaging strategies that aign with broader business goas and customer engagement initiatives. - Continuousy monitor industry trends and WhatsApp patform updates to refine messaging strategies. - Coaborate with interna teams to taior messaging approaches for specific campaigns or customer segments. Compiance & Best Practices: - Ensure a buk messaging campaigns compy with WhatsApp's terms of service, privacy poicies, and appicabe data reguations. - Impement best practices for WhatsApp buk messaging to improve engagement rates, message deiverabiity, and overa campaign effectiveness. - Proactivey address potentia risks reated to WhatsApp poicies, ensuring campaigns are executed within ega and patform guideines. Campaign Management & Optimization: - Manage end-to-end execution of buk messaging campaigns, incuding setup, monitoring, and performance anaysis. - Utiize data-driven insights to optimize message content, timing, and frequency for maximum effectiveness. - Track key performance metrics and report on campaign resuts to stakehoders, providing actionabe insights for future strategies. Skis & Quaifications: Technical Expertise: - In-depth knowedge of WhatsApp Business and its capabiities, incuding automation, messaging tempates, and customer interaction fows. - Experience working with buk messaging toos and patforms, with a focus on WhatsApp. - Famiiarity with marketing automation toos such as Zapier, Googe Sheets, or simiar patforms. Communication & Anaytical Skis: - Strong verba and written communication skis with the abiity to craft compeing messages that resonate with customers. - Anaytica mindset with the abiity to interpret campaign data and use insights to improve future initiatives. Coaboration & Independence: - Abiity to work autonomousy and manage mutipe projects simutaneousy. - Strong interpersona skis, with the abiity to coaborate with cross-functiona teams and cients. Data Privacy & Compiance Awareness: - Soid understanding of data privacy reguations and how they appy to buk messaging campaigns. - Abiity to ensure campaigns meet ega requirements and maintain customer trust.
Posted 1 week ago
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