3 Martech Strategy Jobs

The Senior Manager position in the Marketing Transformation vertical of Accenture GN Song requires a professional with expertise in Loyalty, Traveler Experience & Journey Development, Digital Marketing, Creative Strategy, Campaign Management, and Mar-Tech Strategy. As a Senior Manager, you will play a crucial role in collaborating on innovative projects for top global Travel Industry clients, including Hospitality, Airlines, Airports, and Travel Services. Your responsibilities will involve leading various initiatives related to Traveler experience assessment, loyalty strategy development, digital marketing strategy/campaigns, MarTech consulting projects, marketing programs, content marketing projects, and team leadership. Your key responsibilities will include developing loyalty economics models, designing loyalty programs, conceptualizing revenue generation programs for loyalty members, planning and executing digital marketing campaigns, optimizing MarTech/AdTech stack, strategizing marketing plans across channels and devices, supporting marketing program execution, and contributing to content marketing and web engagement programs. Additionally, you will lead a team of professionals, utilize relevant tools for strategic assessments, and make data-driven decisions to drive results effectively. To excel in this role, you must possess at least 10 years of experience in digital marketing/advertising platforms within the Travel Industry, strong knowledge of Loyalty, Traveler Experience, Branding, digital marketing, and campaign optimization, and experience working with senior management levels. Proficiency in MarTech platforms, AdTech platforms, data visualization platforms, CDPs, and Cloud Platforms is essential. Hands-on experience with Mar-tech tools such as Adobe Campaign, Marketo, Google Marketing Platform, Google Ads, SFMC, etc., and understanding of Loyalty tools/platforms are also required. The role offers an exceptional opportunity to work on transformative projects with key G2000 clients, collaborate with industry experts, and contribute to innovative solutions leveraging emerging technologies. You will have access to personalized training modules to enhance your strategy and consulting skills, industry knowledge, and capabilities. Moreover, you will be part of a culture committed to promoting equality and engaging in boundaryless collaboration across the organization. Join Accenture to unleash your potential, shape the future of the Travel Industry, and drive impactful change through your expertise and leadership skills. (Note: Additional information regarding the company and experience/educational qualifications have been omitted for the purpose of this job description),

You will be responsible for driving the digital transformation of Biocon Biologics" global marketing communications as the MarTech, Omnichannel & DAM Lead. In this role, you will lead the MarTech strategy, omnichannel enablement, and digital asset management (DAM) for the company. Your main focus will be on planning, designing, and developing digital promotional materials that seamlessly integrate with global MarTech platforms and omnichannel engagement frameworks. Additionally, you will manage the GMCs Digital Asset Management (DAM) system - BrandSphere, ensuring efficient storage, access, and governance of marketing content. Your key responsibilities will include: - Developing and executing the MarTech roadmap for GMC, aligning it with Biocon Biologics" global business objectives. You will identify, evaluate, and implement advanced digital marketing tools to enhance promotional effectiveness and engagement. You will also drive automation, AI, and data-driven marketing initiatives to optimize digital interactions with healthcare professionals and other stakeholders. - Leading the creation and deployment of compliant digital promotional materials tailored for pharma and biosimilar marketing. This includes eDetailers, RTEs, webinars, interactive PDFs, videos, etc. You will collaborate with creative and content teams to ensure high-quality digital execution and utilize existing Martech infrastructure to drive stakeholder engagement. - Implementing a global multichannel strategy for GMC to ensure a seamless customer experience across multiple digital and offline touchpoints. You will enable personalized, data-driven engagement with stakeholders and ensure effective integration of digital channels such as web, email, social media, webinars, and rep-triggered engagements. Developing KPIs to track campaign effectiveness, customer engagement, and channel performance. - Leading the management of GMCs Digital Asset Management (DAM) system (e.g., GMC BrandSphere) to ensure proper storage, accessibility, and governance of all marketing materials. You will define DAM taxonomy, metadata structures, and access control mechanisms to enhance asset retrieval and compliance. Establish governance frameworks for content approvals, version control, and lifecycle management. - Collaborating with regional and country marketing teams to tailor omnichannel strategies and DAM usage to local market needs. You will maintain brand consistency across all assets while allowing for regional adaptations and work closely with compliance teams to ensure regulatory adherence across all digital initiatives. To be successful in this role, you should have 10+ years of experience in Pharma/Biosimilars digital marketing, omnichannel strategy, MarTech leadership, or DAM management. An MBA/PGDM in Marketing, Digital Marketing, or a related field is required, and a background in Life Sciences is a plus. You should have a strong understanding of pharma HCP engagement models, omnichannel activation, and digital content strategies. Expertise in CRM, marketing automation, omnichannel analytics, AI-driven personalization, and DAM systems is essential. You should also have a proven ability to lead cross-functional teams and drive digital transformation in a regulated environment.,

This role is for one of the Weekday's clients Min Experience: 6 years Location: Gurgaon JobType: full-time We're looking for a strategic and execution-focusedMarketing Operations Leaderto architect and scale a high-performance GTM engine. This role demands deep expertise in campaign operations, marketing technology, automation, and analytics. You'll be instrumental in enabling marketing-led growth by building scalable systems, driving process rigor, and enabling real-time decision-making across the GTM funnel. Requirements Key Responsibilities 1. Marketing Operations Goal:Build a high-precision GTM engine that scales with speed and accuracy. Own end-to-end execution of marketing campaigns: setup, A/B testing, lead capture (digital), event lead uploads, scoring, deduplication, routing, and performance tracking. Drive collaboration with SDR, Sales Ops, and RevOps to ensure accurate attribution, lifecycle progression, and lead qualification. Establish and enforce SLAs across lead journey stages (MQL > SQL > Opportunity > Pipeline). Define, optimize, and maintain lead scoring and grading models. Develop repeatable operational playbooks and QA workflows for product launches, rollouts, and regional campaigns. Maintain campaign and lead taxonomy, naming conventions, and hygiene across platforms (e.g., HubSpot). 2. MarTech Stack & Automation Goal:Build an efficient and interoperable MarTech ecosystem to power marketing performance. Design long-term MarTech architecture aligned with GTM strategy and evolving tools. Own roadmap development, tool evaluation, selection, onboarding, integration, and optimization. Lead automation across campaign journeys: nurturing, retargeting, personalization, and enrichment. Ensure data flow, platform syncs, and custom API workflows function seamlessly across systems. Conduct regular audits for tool performance, redundancy, and compliance. Drive experiments through A/B testing tools and personalization frameworks. Lead rationalization and sunset strategies for redundant or underperforming technologies. 3. Marketing Analytics & Insights Goal:Be the single source of truth for GTM performance and conversion diagnostics. Define metrics and frameworks to monitor funnel health, efficiency, and velocity across segments and geographies. Create and maintain dashboards for CAC, ROI, MQL-to-Close, channel performance, and budget utilization. Partner with Finance and RevOps to align on forecasts, pacing, and marketing ROI. Support all marketing functions (product marketing, demand gen, events, partnerships) with analytics to guide decisions. Build attribution models and perform scenario analysis to inform campaign investment strategies. Present monthly/quarterly insights, highlighting optimization opportunities and business impact. Qualifications 610 years of experience in marketing operations, growth marketing, or analytics in a high-growth B2B SaaS environment. Proven record of supporting $10M$100M+ ARR growth through GTM operational excellence. Deep hands-on experience with HubSpot (automation, workflows, segmentation, reporting). Strong understanding of B2B funnels, pipeline metrics, lead lifecycles, and attribution frameworks. Exceptional analytical, organizational, and cross-functional collaboration skills. Proactive, structured, and data-driven executor who thrives in fast-paced environments. Bonus:HubSpot certification and proficiency in CRM workflow architecture is highly desirable. Success Metrics Your success in this role will be measured by: Uptime, reliability, and scalability of marketing operations Increased MQL to Opportunity conversion rates Improved pipeline velocity and forecasting accuracy Optimized CAC and campaign-level ROI Data visibility and decision-making empowerment across GTM teams Key Skills: HubSpot, Campaign Management, A/B Testing, Lead Scoring, Martech Strategy, Analytics & Reporting, GTM Operations, Workflow Automation