GN - SONG - MT - Industry-Travel- Senior Manager

The Senior Manager position in the Marketing Transformation vertical of Accenture GN Song requires a professional with expertise in Loyalty, Traveler Experience & Journey Development, Digital Marketing, Creative Strategy, Campaign Management, and Mar-Tech Strategy. As a Senior Manager, you will play a crucial role in collaborating on innovative projects for top global Travel Industry clients, including Hospitality, Airlines, Airports, and Travel Services. Your responsibilities will involve leading various initiatives related to Traveler experience assessment, loyalty strategy development, digital marketing strategy/campaigns, MarTech consulting projects, marketing programs, content marketing projects, and team leadership. Your key responsibilities will include developing loyalty economics models, designing loyalty programs, conceptualizing revenue generation programs for loyalty members, planning and executing digital marketing campaigns, optimizing MarTech/AdTech stack, strategizing marketing plans across channels and devices, supporting marketing program execution, and contributing to content marketing and web engagement programs. Additionally, you will lead a team of professionals, utilize relevant tools for strategic assessments, and make data-driven decisions to drive results effectively. To excel in this role, you must possess at least 10 years of experience in digital marketing/advertising platforms within the Travel Industry, strong knowledge of Loyalty, Traveler Experience, Branding, digital marketing, and campaign optimization, and experience working with senior management levels. Proficiency in MarTech platforms, AdTech platforms, data visualization platforms, CDPs, and Cloud Platforms is essential. Hands-on experience with Mar-tech tools such as Adobe Campaign, Marketo, Google Marketing Platform, Google Ads, SFMC, etc., and understanding of Loyalty tools/platforms are also required. The role offers an exceptional opportunity to work on transformative projects with key G2000 clients, collaborate with industry experts, and contribute to innovative solutions leveraging emerging technologies. You will have access to personalized training modules to enhance your strategy and consulting skills, industry knowledge, and capabilities. Moreover, you will be part of a culture committed to promoting equality and engaging in boundaryless collaboration across the organization. Join Accenture to unleash your potential, shape the future of the Travel Industry, and drive impactful change through your expertise and leadership skills. (Note: Additional information regarding the company and experience/educational qualifications have been omitted for the purpose of this job description),