Marketing Manager

Job Title:

Reports to: VP of Marketing (US)

Experience:

Location:

Working Hours:

Job Type:

About Unifyed:

Unifyed is a pioneer in higher education software and serves over 150 colleges and

universities around the world. Unifyed partners with colleges and universities to deliver

affordable solutions that help recruit, engage, educate, retain and graduate 21st century

students.

About the Role:

Marketing Manager

support our growth in the North American higher education sector. This is a hands-on role

lead generation, GTM strategy

execution, content creation, campaign management

VP of Marketing, global marketing teams

and sales to drive marketing impact across regions.

Key Responsibilities:

1. GTM Strategy & Lead Generation

• Assist the VP of Marketing in developing and executing go-to-market (GTM)

strategies for product launches and campaigns.

• Execute multi-channel lead generation campaigns across email, paid media, social

media, webinars, and industry events.

• Work with internal and purchased lists to build targeted campaign audiences.
• Collaborate with the sales team to ensure timely lead follow-up and tracking.

2. Content & Collateral Development

one-pagers, case studies, whitepapers, email templates, and PowerPoint

presentations.

• Customize content for the North American higher education audience while

maintaining brand consistency.

• Coordinate with

  global

  content and design teams to deliver required assets.

3. Events & Webinars

• Plan, manage, and support virtual and physical events (e.g., EDUCAUSE, webinars).
• Coordinate event logistics, promotional activities, speaker alignments, and post

event follow-ups.

• Assist sales and customer success teams with event-based engagement and

follow-ups.

4. Marketing Operations & HubSpot Management

• Own and manage HubSpot for campaign automation, lead nurturing, segmentation,

and reporting.

• Maintain CRM data hygiene and create performance dashboards to report on key

KPIs.

• Track and improve funnel conversions and marketing effectiveness.

5. Sales Enablement & Cross-functional Collaboration

• Work closely with sales to equip them with updated collateral and messaging.
• Support channel partner marketing initiatives, including upsell and cross-sell

campaigns.

• Coordinate with product, sales, and marketing teams across geographies to align

messaging and timelines.

6. Additional Support

• Support outbound efforts including BDR campaigns and RFP content.
• Assist with internal marketing project management and delivery tracking.

Qualifications:

• Hands-on experience with HubSpot or equivalent marketing automation tools and

CRMs.

• Strong content development skills and experience supporting sales with collateral.
• Excellent English communication skills (written and verbal).
• Ability to manage multiple projects and deadlines in a fast-paced, remote

environment.

• Experience in higher education marketing is a strong plus.