Marketing Manager

About the Role:

Offline Marketing Manager

Key Responsibilities:

• Plan & Execute Offline Campaigns:

  Develop and implement effective offline marketing campaigns, including events, exhibitions, retail promotions, and BTL (Below the Line) activities.

• Vendor & Agency Management:

  Coordinate with external vendors, event planners, printing agencies, and media houses for smooth execution.

• Brand Visibility:

  Ensure consistent and effective brand presence through banners, hoardings, flyers, brochures, and other printed materials.

• Event Management:

  Organize and oversee brand events, roadshows, stalls, and sponsorships to engage target audiences.

• Budgeting:

  Prepare and manage marketing budgets, ensuring cost-effective campaign execution.

• Market Research:

  Conduct competitor and market analysis to identify new offline opportunities.

• ROI Tracking:

  Measure the effectiveness and ROI of campaigns and make data-driven improvements.

• Team Collaboration:

  Work closely with sales and digital teams to align offline strategies with business goals.

Required Skills & Qualifications:

• Bachelor's degree in marketing, Business, or a related field (MBA preferred).

• 4 - 5 years of relevant experience

  in offline marketing, preferably in B2C/B2B sectors.
• Strong network of vendors, event partners, and media houses.
• Excellent communication, negotiation, and organizational skills.
• Creative thinking with a keen eye for detail.
• Strong analytical skills to evaluate campaign performance.