Marketing Intern

Key Responsibilities:

• Conduct primary and secondary market research to gather data on industry trends, customer preferences, competitor performance, and new market opportunities.

• Analyze customer awareness, perception, and engagement with our brand using surveys, focus groups, and digital analytics tools.

• Compile actionable insights into regular reports and dashboards to support business development, product planning, and marketing campaigns.

• Monitor and evaluate the effectiveness of marketing activities in building brand awareness and customer acquisition.

• Collaborate with cross-functional teams to define research objectives, survey design, and KPIs.

• Maintain databases of market intelligence and historical research for future use.

• Use statistical tools and data visualization platforms (e.g., Excel, Power BI, Google Analytics, Tableau) to present research findings effectively.

• Track competitor brand positioning, promotional campaigns, pricing, and customer feedback.

• Assist in building customer personas and segmentation models for targeted marketing.Role & responsibilities