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Marketing Automation Senior Associate 1

Marketing Automation Senior Associate 1

RSM US in India

4 - 9 years

5 - 9 Lacs

Bengaluru

Posted:1 day ago| Platform:

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Skills Required

Marketing Automation email marketing B2B Marketo marketing channel integration Adobe Analytics CRM

Work Mode

Work from Office

Job Type

Full Time

Job Description

The Marketing AutomationSenior Associateis a senior Marketo specialist responsible for delivering effective email and engagement campaigns that support demand generation and brand marketing initiatives. This role is primarily responsible for designing, buildingand optimizingemail and marketing automation campaigns with a keen attention to user experience. Theyfollow best practices, championtesting and apply RSM brand governance in all program, which may include newsletters, invitations, announcements, data collection(forms) and engagement programs in the US and Canada.

The Marketing Automation Senior Associate understands the RSM buyer journey and provides recommendations to improve engagement and customer experience based on RSM userdata and overall lB2B industry trends, including content design and marketing best practice.

They may provide recommendations for process improvement or Marketo feature enhancements to the Digital Marketing Team Leader and/or the RSM Marketo Product Owner as part of a collaborative approach to continuous improvement, as a champion of Marketo and the RSM digital experience roadmap.

Generalresponsibilities:

Understandmarketing campaign strategy and performance goals for assigned programs and projects

Complete assigned tasks in a timely manner, communicating with broader team members effectively across all internal channels to ensure clarity

Uphold RSM brand standards and best practices

Provide critical thinking about campaign approach and tactical execution

Proactively manage multiple projects and deadlines

Actively seek out and participate in skills development training, as defined by career development goals -- 25%.

Email and marketing automation responsibilities:

Design, execute and optimize email marketing campaigns for RSM US and RSM Canada marketing and brand programs

Understand program and channel benchmarks, monitor campaigns to meet or exceed

Recommend copy, design and format adjustments to improve open and click-through rates

Champion testing to improve data-driven decision making

Accurately connect Marketo campaigns to CRM to ensure data flow to support definedmeasurement strategy

Contribute to reporting for demand generation campaigns

Review peer campaigns for second set of eyes accuracy, collaborate on problem-solving

Participate in power user training and office hours to ensure consistency across enterprise

Identify opportunities for process, campaign or platform strategy improvements and bring forward to leadership -- 65%.

Otherdutiesas assigned - 10%.

EDUCATION/CERTIFICATIONS

Bachelorsdegreeinmarketing, communications, digital marketing or computer science (preferred), or 4 years equivalent business experience

Marketo certification (or ability to achieve within 6 months), preferred

TECHNICAL/SOFTSKILLS

Expert understanding of Marketo suite of tools; required

Expertunderstandingof email marketing and multichannel marketing automation; required

Experience with sales and marketing channel integration

Awareness of data sources across marketing tech stack (Adobe Experience Manager, Adobe Analytics, Marketo, CRM, HootSuite, Google, SEMrush, etc)

Experience with Workfront project management tool a plus

Awareness of global data and consumer privacy regulations and best practices, preferred

Strong command of American English, with excellent written and verbal communication skills to effectively engage with stakeholders in the US and Canada.

EXPERIENCE

6+yearsofexperienceinemail marketing and marketing automation experience, preferably within a large, global organization or professional services environment

Deep understanding of buyer journey, preferably in B2B environment

LEADERSHIPSKILLS

Comfortable working asynchronously across a global team, with the ability to project manage multiple initiatives simultaneously

Abilitytoinfluencepeersandinternalclientstoachieveobjectives

Sense of responsibility for campaign objectives and tactic performance across a collaborative work environment with many stakeholders

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RSM US in India

Accounting and Consulting

Bhopal

100+ Employees

567 Jobs

Key People

Rohit Kumar

Partner
Ankit Sharma

Manager
Varsha Deshmukh

Senior Consultant

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Marketing Automation Senior Associate 1