Market Research Analyst

Job Description

Synopsis: We are seeking a motivated and detail-oriented Market Research Analyst with at least 6 months of experience in market research. The ideal candidate will have hands-on experience in analyzing market trends, competitor strategies, and customer behaviors, particularly within the e-learning sector. This role offers the opportunity to contribute valuable insights that drive strategic decision-making, audience building, and business growth within the demand generation function. A Day in Your Life: Conduct market research to identify trends, opportunities, and competitive landscapes within the e-learning industry. Gather and analyze data from a variety of sources, including surveys, databases, and online platforms. Develop and maintain databases for tracking market trends, customer behavior, and product performance. Prepare detailed reports and presentations to communicate findings to stakeholders. Support audience-building initiatives by identifying and segmenting key target groups for marketing campaigns. Assist in demand generation efforts by providing research-backed insights on customer acquisition and engagement strategies. Collaborate with cross-functional teams, including marketing and sales, to align research insights with product development, content strategies, and business planning. Monitor industry news, emerging trends, and competitor activities to provide insights and recommendations. Requirements: Minimum of 6 months of experience as a Market Research Analyst or similar role, preferably in the e-learning or tech industry. Strong skills in data gathering, analysis, and database building. Experience with tools like Excel, Google Analytics, and market research software. Ability to interpret complex data and provide actionable insights. Strong understanding of audience segmentation and customer behavior analysis. Excellent written and verbal communication skills for reporting findings. Detail-oriented with strong organizational and analytical abilities. A degree in Business, Marketing, Statistics, or a related field is preferred. If the above requirements matches your profile/experience, kindly share the below details on kshipra.nagwekar@hurix.com 1. Updated CV 2. Experience 3. Current CTC 4. Expected CTC 5. Notice Period