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Aspyra Hr Services
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Market mix modeling / MMM models- US MNC (analytics_)

Market mix modeling / MMM models- US MNC (analytics_)

Aspyra Hr Services

3 - 8 years

15 - 30 Lacs

Gurugram Bengaluru Delhi / NCR

Posted:1 day ago| Platform:

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Skills Required

Python Predictive Modeling Retail Analysis Market Mix Modelling Customer Segmentation Marketing Mix Mmm Marketing Analytics Retail Analytics Campaign Analytics Advanced Analytics Customer Analytics Market Basket Analysis Cpg

Work Mode

Hybrid

Job Type

Full Time

Job Description

Salary: 15 to 30 LPA

Exp: 3 to 8 years

Location: Gurugram/Bangalore

Notice period: Immediate to 30 days..!!

Roles and Responsibilities

Develop market mix models using MMM, SAS, and other tools to drive business growth.
Conduct customer segmentation and market basket analysis to inform marketing strategies.
Collaborate with cross-functional teams to develop predictive models for campaign optimization.
Provide insights on retail analytics, marketing analytics, and advanced analytics to support business decisions.
Work closely with stakeholders to identify key performance indicators (KPIs) and develop data-driven solutions.

Desired Candidate Profile

3-8 years of experience in Market Mix Modelling/MMM models development.
Strong proficiency in Python programming language and its applications in analytics.
Experience with CPG industry knowledge is preferred but not mandatory.
Proficiency in SAS or similar statistical software for data manipulation and analysis.

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