Marcom Manager

Marcom Manager

What will I be doing

As a Marcom Manager, you will be responsible for performing the following tasks to the highest standards:

• Develop in-depth knowledge of the hotel's products and services.
• Promote all hotel offerings, including rooms, catering, banquets, and other services.
• Support relevant departments in achieving revenue targets through marketing initiatives.
• Develop and manage the hotel's advertising budget and external advertising plans.
• Coordinate and implement communication strategies for hotel activities across all operational departments.
• Ensure the hotel maintains a strong presence on mainstream platforms in primary source markets.
• Build and sustain strong relationships with media outlets (press, radio, digital media).
• Supervise all hotel printed materials to ensure alignment with Hilton brand guidelines.
• Maintain accurate and up-to-date hotel information across all digital and social media platforms (e.g., hotel homepage, official Weibo).
• Monitor and respond promptly to guest reviews across various online platforms.
• Plan and execute public relations activities, ensuring a strong return on investment (ROI).
• Oversee the design, quality, and consistency of all marketing materials.
• Manage targeted marketing databases and drive hotel promotional campaigns.
• Track marketing expenditures in line with the department budget to optimize investment returns.
• Collaborate with other departments and external organizations to support hotel projects.
• Assist with photography, videography, and media interviews for both domestic and international outlets.
• Maintain updated promotional kits and media galleries.
• Regularly engage with local media to promote the hotel's visibility.
• Oversee and manage all marketing design projects.
• Lead and develop the Marcom team, ensuring departmental efficiency.
• Undertake any other duties and responsibilities as assigned.

What are we looking for

A Marcom Manager serving Hilton brands is always working on behalf of our guests and collaborating with fellow team members. To successfully fill this role, you should demonstrate the following attributes:

• Hospitality:

  Passion for delivering exceptional guest experiences.

• Integrity:

  Commitment to doing the right thing, always.

• Leadership:

  Being a leader within the industry and community.

• Teamwork:

  A strong sense of collaboration in all endeavors.

• Ownership:

  Accountability for actions and decisions.

• Now:

  Operating with a sense of urgency and discipline.

Required Qualifications:

• Minimum 5 years of experience in Marketing and Public Relations in international brand hotels.
• Strong creative writing and content development skills.
• Solid knowledge of advertising media planning and print production.
• Proficiency in Word, Excel, web management, and basic desktop publishing systems.
• Well-organized, detail-oriented, with strong administrative capabilities.
• Excellent communication skills with local and national media.
• Fluent in spoken and written Chinese and English (to meet business requirements).
• Resourceful, creative, adaptable, and able to maintain flexibility under pressure.

What will it be like to work for Hilton

Hilton is the leading global hospitality company, offering accommodations ranging from luxurious full-service resorts to mid-priced hotels.

to fill the earth with the light and warmth of hospitality

At Hilton, our amazing Team Members are at the heart of it all.