Posted:4 days ago|
Platform:
On-site
Full Time
Inviting applications for the role of Manager - Paid Media, Digital Talent Acquisition The Paid Media Manager - Digital Talent Acquisition role is responsible for the digital experience of the Genpact Talent program to support the Global EVP program, as well as regional activations in Americas, Europe and APAC. This role fits within the broader Integrated Campaign and Channel Strategy team and reports to the Head of Global Paid Media.
This person will work closely with Marketing and HR teams locally in our key geographies such as India, Philippines, Japan, US, South & Central America, as well as with the central Marketing team, who are based largely in the US & UK.
.Creates a paid media strategy that supports Employer Branding and Talent Acquisition efforts for Genpact globally, in partnership with internal Talent leadership, HR teams, and external agency partner. Includes translating internal requirements into tailored briefs for the agency partner to execute.
.Ensures paid media budget is planned to meet campaign objectives and optimized based on performance data
.Reviews front-end digital and paid media data to provide feedback and recommendations to agency partner based on best practices
oRequired: Familiar with direct paid media campaign set up for Meta/Facebook/Instagram, TikTok, LinkedIn, Google Ads
oOptional: familiar with SmartDreamers Social platform, Optmyzr Paid Search Platform (two main external partners)
.Reviews back-end HR/Application data to provide feedback and recommendations to internal stakeholders based on best practices
.Reviews creative proposals cross-channel and provides recommendations on ways to improve based on Genpact&rsquos own internal testing, best practices, and channel and geo-specific nuances
.Communicates strategy and results to Talent, HR, and Marketing leadership using performance data and insights
.Experience using web analytics tools (e.g., Google Analytics, Adobe Analytics) and is highly proficient in Excel and PowerPoint
.Familiar with marketing dashboard and data visualization tools like Domo, MCI, Tableau, Datorama
.Experience in talent and persona-based audience strategies
.Excellent interpersonal skills, persuasive communicator, and skilled at working collaboratively across different functions
.Can-do attitude
.Understanding of the technical aspects of the media industry and media research
.Adept at using performance data and insights to drive decision-making and influence stakeholders
Genpact
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