Manager - Marketing

We are Hiring Manager - Marketing

Exp - 6 to 8 Years (real estate backgroound)

Purpose of the role

Accountable for anchoring the marketing activities for social media and earned online media, coordination with agencies, planning of work for team members and vendors in a manner consistent with guidelines and SOPs of the brand.

Ensure that above efforts are contributing to site visits, customer engagement.

Key Responsibilities

1. Planning

- Prepare a detailed monthly activities plan for each team member based on business objectives and teams strengths
- Define tasks for the team members, explain to them the scope and the whys, hows, whats and whens- Review the teams delivery on previously given tasks and wherever required help them- Review the challenges that the team is facing and providing solutions- Fill the different gaps in knowledge basis changing marketing requirements from time to time- Conceptualize Influencer marketing campaigns, integrated marketing campaigns, content marketing campaigns, videos and blogs and explain them to team members.- Establish innovative methods & processes of maximizing Brand awareness & User acquisitions- Work closely with internal teams to prepare the marketing mandatories, content mandatories that need to be sent to vendor agency for planning

• Plan project launches
• Brand activities
• Decide on marketing routes

- Regular distribution of content on own website & its technical maintenance
- Marketing Automation - Write copy for all automation steps- Get it approved from reporting manager- Coordinate on technical aspects with vendors & internal technical team Brand properties

• Think Tank
• The Drawing Board
• Rise Against Waste
• Home Buying guide

- Plan content creation calendar for these brand properties- Reach out to respective experts in those domains for inviting as guest speakers/ experts- Organize regular online events for each- Create collaterals required such as videos, audio podcasts, PDFs, social media posts- Ensure that the distribution of these collaterals is as planned and also plan for required mitigationsPlan on ground activities in residential societies and keep a track of their progress based on business objectives

1. Vendor Management

- This role requires some understanding of the marketing agency vendor partners, and their team members roles which need to be coordinated with

• account manager, brand custodian, content writer, graphics designer, marketing consultant
• social media executive, manager, video editor, videographer, website creation design & development

- Send requirements to vendors after appropriate discussion with team members, reporting manager and the vendor
- Find and evaluate suitable vendor for online marketing requirements

• Check whether vendor has all the details to carry out allocated tasks
• Coordinate the collection and distribution of data from various internal stakeholders and give to vendors
• Discuss invoicing terms, scope of work, contract terms

- Schedule meetings with vendors for review, planning of work
- Coordinate between the accounts team and vendors for timely processing of the payments- Keep meeting or speaking with the vendors to maintain good relationship all the time, push for better work when found necessary, resolve issues / complaints if any

1. Meetings & Reviews

- Participate in meetings that involve discussion on tasks done/pending, upcoming project launches, marketing campaigns
- Discuss with internal teams and understand expected line of messaging, design changes in marketing creatives and speak with vendors to get required work done- Plan meetings with vendor team on the required or expected messaging, tone of voice, creative changes- Ensure proper minutes of meetings, or any other documents shared / received during the project planning or review meetings - Share the minutes with stakeholders and take follow up for required next steps

1. Agreements / Contract Management

- Review scope of work agreed in agreements and ensure tasks are carried out as per the scope defined in them
- Make sure requirements of different functions such as SEO, content marketing, analytics, technical parameters are fulfilled in scope of work

1. Reports Preparation

- Create various reports as needed for the HOD and Senior Management
- Ensure the data for such reports are checked for their accuracy and conclusions- Submit all reports on timely basis and support the team members on decision making based on data presented in your reports- Prepare reports with insights such as Google reviews, Facebook inbox enquiry management, social media platforms reports- Take feedback from HODs and senior management, share it with respective team members, plan next steps

1. Key Deliverables / Performance Measures

1. Evaluating cost effectiveness of marketing activities
2. Digital growth on Social media, Online PR, Audience Engagement
3. Turn-around time - Vendor deliverables, project launches, Managing vendor expectations
4. Team development Improved skill sets & know how
5. Ensuring that deliverables for & from Internal/ external customers are adhered to within timelines

Regards

Team HR