Manager - Loyalty and CLM

Role & responsibilities

• Develop and implement strategies for service brand that aligns with business objectives, ensuring strong brand positioning within the service industry
• Plan, execute, and manage integrated marketing campaigns, leveraging both ATL and BTL channels to promote service offerings and drive customer engagement
• Develop, design and implement service loyalty strategies to enhance customer retention and engagement
• Develop, design and implement customer lifecycle journeys that align with the company's overall business and marketing strategies via direct marketing channels Email, WhatsApp, SMS
• Analyze competitor activities, market trends, and customer feedback to identify opportunities for service brand growth
• Collaborate with service, marketing, and customer support teams to integrate loyalty programs during campaigns across all touchpoints.
• Ensure consistent brand messaging and visuals for service offerings by collaborating with internal teams and external agencies
• Monitor campaign performance and budget allocation to ensure cost-effective promotion of service initiatives
• Define the marketing objectives, benefits, rewards, and structure of the services across various channels, including online platforms, mobile apps, and in-store initiatives
• Develop strategies to drive customer participation and engagement. Integrate services programs with CRM systems to enhance personalized customer experiences, including creating personalized experiences for high-value customers, including VIP programs and exclusive offers
• Prepare regular reports for senior management, highlighting the programs effectiveness and ROI

Preferred candidate profile

Service marketing candidate, Preferred background repair and maintenance service

Perks and benefits

As per organization standard