Manager Customer Marketing will drive revenue growth and manage B2B marketing programs in India, Focusing on regional insights, Lead development and delivery of Local insights (market, customer, competitor, and consumer), tools, capabilities, partnerships ecosystems, and analysis in alignment with our 2030 Aspirations.
Significant focus will be on Innovation related to Alternative Protein and Nutrition, Segment and Category strategy development.
Key Roles Responsibilities:
Leverages qualitative and quantitative data and analytics to derive unique insights designed to drive competitive differentiation and business strategy
Leverages technology, tools, and research methods to analyse data, evaluate complex situations, predict outcomes and drive strategic decision making
Leads in the development of regional relevant primary and secondary research projects aligned with our strategic areas of focus
Champions the integration and application of insights to deliver quantifiably superior products and solutions, to uncover significant commercial potential
Develops an ecosystem of primary and secondary data partners capable of enabling the elevation our insight capabilities, addressing gaps/needs in the business from an intelligence perspective.
Develops and drives trends to influence future strategic business and scenario planning
Functional Knowledge:
Use insights to guide strategy development, predict industry trends, and assess segment positioning.
Support the development of product category and segment strategies by generating relevant market, customer, competitor, and consumer insights.
Collaborate with global Insight leaders to execute primary and secondary research projects.
Explore and pioneer innovative analytical and data management tools to grow market intelligence capabilities.
Implement new product launches.
Organize events and exhibitions.
Business Expertise:
8+ years of Market Intelligence/Insight capabilities in the Food Industry; preferable experience in B2B environments
Preference to those who have experience in grow aggressive product categories (Sauces Dressings, Seasoning)
First-hand knowledge of the food industry and market intelligence agencies servicing it
Proven ability to develop comprehensive Insight strategies
Demonstrated track record of working with cross-functional global teams, in addition to working autonomously
Ability to manage multiple projects and high priority tasks
High attention to detail for both written and visual content
Passion for innovation and continuously adapting to the evolving needs of the world.
Proficient in the use of all databases (Mintel, GlobalData, Technomic, Profound, Euromonitor) and determine best source for obtaining information via the internet and other sources
Leadership:
Execute Talent Management and supervisory duties in accordance with Griffith India policies.
Responsibilities encompass planning, assigning, and overseeing work; evaluating performance; providing coaching and development guidance; motivating, rewarding, and addressing disciplinary actions for employees; addressing grievances and resolving conflicts; conducting interviews, recruitment, training, and retention efforts.
Problem Solving:
- The Marketing Insights leader must be capable of expanding the breadth and depth of our insight capabilities, this includes the types of insights required of the business, market, customer, consumer, and competitor. It also includes the ability to garner insights across grow aggressive product categories (Sauces Dressings, Seasonings, and Protein), grow aggressive customer segments (Protein Processors, Foodservice,) and within emerging areas of focus in alignment with our 2030 Aspirations.
- This individual must be capable of developing and managing an ecosystem of third-party partners designed to enhance our insight capabilities.
- This induvial must be capable of working within a matrix, leading and influencing by example, partnering with our Global and Regional Commercial teams including our global Insight leaders.
Impact:
Marketing Manager and Insights enhances the company's competitive advantage by leveraging data and insights for strategic decision-making and innovative product development. This results in improved business strategies, superior market intelligence, and effective trend analysis for strategic planning. Collaboration with global Insight leaders ensures consistency and best practices, while successful product launches and well-organized events increase market acceptance and brand visibility. Overall, the role drives the companys ability to anticipate market shifts, fill intelligence gaps, and maintain a competitive edge.
Interpersonal Skills:
Marketing Specific competencies
Insight generation
Data Analytics
Strategy Development
Innovation portfolio management
Competency Model Individual Contributor
Global Perspective
Strategic Mindset
Drives Vision Purpose
Cultivates Innovation
Collaborates
Communicates Effectively
Builds Networks
Instills Trust
Self-Development
Requirement
- 8+ years of Market Intelligence/Insight capabilities in the Food Industry; preferable experience in B2B environments.
- Minimum Education B. Tech/B.Sc. + MBA (Marketing)
- Location- Bangalore, Yelahanka
- Reporting to Director Marketing
