Lead Digital Marketing Manager

Lead - Digital Marketing (SEO)
Simplotel is seeking a passionate and experienced Digital Marketing Lead to join our team at our Bangalore headquarters. As a Digital Marketing Lead, you will drive strategic digital marketing initiatives for multiple hotel clients, ensuring high-quality delivery, measurable results, and a strong return on investment (ROI). You will be responsible for conducting in-depth keyword research, optimizing web content, and analyzing data to enhance organic search rankings and drive targeted traffic, ultimately maximizing ROI from SEO campaigns.

This role combines hands-on execution with leadership responsibilities, collaborating with internal teams and clients to achieve marketing goals.
ResponsibilitiesMentor and guide 2-5 team members on digital marketing best practices, fostering a culture of continuous learning and innovation. Set team and individual goals and achieve them.Serve as the point of contact for customer escalations for digital marketing understanding theirrequirements and creating strategies to benefit them.Ensure our customers are getting a good ROI on their digital marketing investments and that they are aware of the ROI.Manage digital marketing initiatives for customers - SEO, Google Ads, display ads, and social media advertising.Identify SEO trends, gain insights into target customers' preferences, and maximize ROI from SEO campaigns.Oversee the implementation of digital campaigns, coordinating with internal teams to execute plans effectively.Continuously analyze campaign performance, leveraging analytics tools to track success and optimize strategies for better outcomes.Create detailed reports on campaign effectiveness, conducting periodic reviews with clients to highlight achievements and suggest areas for improvement.

Skills Required
A graduate degree in Engineering or Business is essential; an MBA is a plus.4-6 years of experience in digital marketing, with a proven track record of account management, SEO, Google Ads, and paid media campaigns.Ability to build reporting based on web behavior and key SEO metricsPrior Experience in leading or mentoring a team required.?? Expertise in researching and selecting high-performing keywords, optimizing ad campaigns, and leveraging data to inform strategies.Proficiency with tools like Google Analytics, SEMrush, Google Ads tools, and Microsoft Excel.Exceptional analytical and problem-solving skills, with the ability to translate data into actionable insights.Strong communication and presentation skills, capable of influencing internal and external stakeholders.