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3.0 - 5.0 years
4 - 7 Lacs
Pimpri-Chinchwad, Pune
Hybrid
Job Description: Digital Marketing Executive Location: Pune, India (Hybrid) Department: Growth & Marketing Reports To: Head of Sales/Marketing About Rishab Industries Were a leading Indian OEM manufacturing Power Distribution Units (PDUs) and Isolation Transformers for data centers, with 1,400+ installations nationwide. We compete with global players like Schneider/ABB and hold CE + ISO 9001 certifications (UL pending). Join us to amplify our digital growth during a pivotal expansion phase. Youre Mission Drive data-driven digital strategies to establish Rishab as Indias top PDU/transformer brand, generate qualified B2B leads, and support global market entry post-UL certification. Key Responsibilities Strategic Brand Building Develop technical content (blogs, whitepapers, and case studies) highlighting 1,400+ installations vs. competitors. Craft narratives around certifications (CE, ISO 9001, UL*) for data centre operators/consultants. Secure features in industrial publications (e.g., OEM Update ) and manage trade show promotions. Lead Generation & Campaigns Run targeted Google/LinkedIn/Meta Ads for keywords: PDU manufacturer India, “data center transformers.” Design multi-channel campaigns (email + social + SEO) using HubSpot/Mailchimp. Optimize website UX (WordPress/CPanel) for lead capture. Digital Visibility & Analytics Execute SEO/SEM for industrial keywords (e.g., “UL 506-compliant PDUs”). Track KPIs (Google Analytics, SEMrush): Lead conversion, traffic quality, ROI. Report performance tied to sales goals (e.g., lead-to-deal conversion rate). Skills We Value Must-Haves 3–5 years in B2B digital marketing (industrial/IT hardware preferred). Expertise in SEO/SEM, Google/LinkedIn/Meta Ads, and content creation for technical audiences. Proficiency in WordPress, CPanel, Google Analytics, and CRM tools (HubSpot/Mailchimp). Ability to repurpose engineering specs into compelling marketing narratives. Nice-to-Haves Familiarity with data center/electrical sectors. Basic HTML/CSS or design skills (Canva). Experience with influencer/community outreach. Qualifications Education: BE/BTech (preferred) or equivalent + certifications (Google, Meta, HubSpot). Portfolio: Showcasing B2B campaigns, technical content, and SEO results. Why Join Us? Impact: Shape the digital voice of an Indian OEM challenging global giants. Growth: Lead international expansion efforts post-UL certification. Culture: Collaborative environment valuing NCC-style discipline & execution rigor.
Posted 6 days ago
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