Digital Marketing Executive

Location:

About Rishab Industries

Were a leading Indian OEM manufacturing Power Distribution Units (PDUs) and Isolation Transformers for data centers, with 1,400+ installations nationwide. We compete with global players like Schneider/ABB and hold CE + ISO 9001 certifications (UL pending). Join us to amplify our digital growth during a pivotal expansion phase.

Youre Mission

Drive data-driven digital strategies to establish Rishab as Indias top PDU/transformer brand, generate qualified B2B leads, and support global market entry post-UL certification.

Key Responsibilities

1. Strategic Brand Building

• Develop technical content (blogs, whitepapers, and case studies) highlighting 1,400+ installations vs. competitors.
• Craft narratives around certifications (CE, ISO 9001, UL*) for data centre operators/consultants.
• Secure features in industrial publications (e.g., OEM Update) and manage trade show promotions.

2. Lead Generation & Campaigns

• Run targeted Google/LinkedIn/Meta Ads for keywords: PDU manufacturer India, “data center transformers.”
• Design multi-channel campaigns (email + social + SEO) using HubSpot/Mailchimp.
• Optimize website UX (WordPress/CPanel) for lead capture.

3. Digital Visibility & Analytics

• Execute SEO/SEM for industrial keywords (e.g., “UL 506-compliant PDUs”).
• Track KPIs (Google Analytics, SEMrush): Lead conversion, traffic quality, ROI.
• Report performance tied to sales goals (e.g., lead-to-deal conversion rate).

Skills We Value

Must-Haves

• 3–5 years in B2B digital marketing (industrial/IT hardware preferred).
• Expertise in SEO/SEM, Google/LinkedIn/Meta Ads, and content creation for technical audiences.
• Proficiency in WordPress, CPanel, Google Analytics, and CRM tools (HubSpot/Mailchimp).
• Ability to repurpose engineering specs into compelling marketing narratives.

Nice-to-Haves

• Familiarity with data center/electrical sectors.
• Basic HTML/CSS or design skills (Canva).
• Experience with influencer/community outreach.

Qualifications

• Education: BE/BTech (preferred) or equivalent + certifications (Google, Meta, HubSpot).
• Portfolio: Showcasing B2B campaigns, technical content, and SEO results.

Why Join Us?

• Impact: Shape the digital voice of an Indian OEM challenging global giants.
• Growth: Lead international expansion efforts post-UL certification.
• Culture: Collaborative environment valuing NCC-style discipline & execution rigor.