Lead - Base Marketing

The ideal candidate for this role will be responsible for driving upsell & cross-sell strategies for high-value accounts. You will collaborate closely with sales teams to enhance funnel growth and track campaign performance to optimize marketing ROI. Your role will involve creating and implementing unique, CXO-level engagement initiatives and experiences. Key attributes for success in this position include a proven track record in B2B segments such as BFSI, IT/ITES, and Manufacturing. You should possess the ability to design and execute innovative customer engagement programs, along with being proficient in social media and content marketing. Exceptional communication and event anchoring skills are essential, as well as being an analytical thinker with a keen eye for customer insights. Previous experience in high-value account management and a strong foundation in brand management are also desired. About Us: Tata Tele Business Services (TTBS), a part of the esteemed Tata Group of Companies, is at the forefront of transforming businesses through digitalization. As the leading provider of connectivity and communication solutions for businesses in India, TTBS offers a comprehensive range of services including connectivity, collaboration, cloud, security, IoT, and marketing solutions. With a focus on customer-centricity and innovation, TTBS is recognized by customers and peers for its commitment to excellence. Our People Shape Our Journey Ahead: At TTBS, our success is driven by the dedication and passion of our people. We are constantly seeking the best talent and are dedicated to nurturing and mentoring individuals to take on leadership roles. Upholding our ethics and values is paramount as we continue to lead the way in delivering digital connectivity and technology solutions for businesses in India.,