Key Accounts Executive-E-commerce & QUICK commerce

Role & responsibilities

Strategic Planning and Execution:

• Developing and implementing quick commerce strategies:

  This involves defining the overall vision for the quick commerce business, setting goals, and creating strategies to achieve them, including market analysis, competitive analysis, and identifying growth opportunities.

• Managing the end-to-end quick commerce business model:

  This includes all aspects from product selection and pricing to supply chain, inventory management, last-mile logistics, and customer service.

• Creating and executing marketing campaigns:

  This involves developing promotional strategies, managing online advertising, and utilizing various marketing channels to drive traffic and sales.

• Optimizing user experience and conversion rates:

  This includes analyzing customer behavior, improving website design and functionality, and streamlining the online ordering process.

• Identifying and implementing new business opportunities:

  This involves exploring new partnerships, collaborations, and revenue streams to expand the business.

Operational Management:

• Managing product listings, inventory, and order fulfillment:

  This includes ensuring accurate product information, managing stock levels, and optimizing the fulfillment process to ensure timely delivery.

• Overseeing online promotional campaigns and product listings:

  This involves managing pricing, discounts, and product presentation to maximize sales and customer engagement.

• Monitoring key performance indicators (KPIs) and generating reports:

  This involves tracking sales, customer satisfaction, website traffic, and other relevant metrics to assess performance and identify areas for improvement.

• Ensuring efficient order processing and fulfillment:

  This involves coordinating with various teams, including logistics, customer service, and warehouse staff, to ensure orders are processed and delivered efficiently.

• Identifying and resolving operational issues within the e-commerce platform:

  This involves troubleshooting technical problems, addressing customer complaints, and ensuring the smooth functioning of the platform.

• Onboarding on multiple quick/e-commerce platforms:

  This involves managing the technical and logistical aspects of integrating with various platforms.

Stakeholder Management:

• Building and maintaining strong relationships with key stakeholders:

  This includes vendors, partners, and internal teams.

• Collaborating with cross-functional teams:

  This involves working with marketing, sales, customer service, logistics, and product development teams to ensure smooth operations.

• Managing vendor and agency relationships:

  This includes negotiating contracts, managing performance, and ensuring alignment with business goals.

• Fostering a culture of innovation, collaboration, and continuous improvement:

  This involves encouraging teamwork, open communication, and a focus on optimization and growth.

Other Responsibilities:

• Conducting market research and analyzing trends:

  This involves staying up-to-date on customer preferences, competitive landscape, and emerging technologies.

• Developing and implementing digital marketing strategies:

  This includes optimizing website content, utilizing SEO and SEM, and leveraging social media to drive traffic and engagement.

• Managing the P&L for the quick commerce vertical:

  This involves ensuring cost-efficiency, revenue maximization, and profitability.

• Developing pricing models, promotional strategies, and discounting mechanisms:

  This involves optimizing pricing to maximize sales and profitability.

• Identifying cost-saving opportunities while maintaining service excellence:

  This involves finding ways to reduce operational costs without compromising customer satisfaction.

Preferred candidate profile

key Skills and Experience:

• Education:

  Bachelor's degree in Business, Marketing, or related field; MBA preferred.

• Experience:

  1+ years in business development, key accounts, or category roles, preferably within FMCG, food, or D2C sectors.

• Platform Expertise:

  Prior experience working with popular quick commerce platforms like Blinkit, Instamart, Zepto, or BigBasket Now is highly valued.

• Soft Skills:

  Excellent negotiation, communication, and analytical skills are essential.

• Industry Knowledge:

  Strong understanding of the quick commerce ecosystem, consumer behavior, and relevant market trends.

• Technical Proficiency:

  Experience with sales data analysis, P&L management, and platform dashboards (e.g., Swiggy Genie, Blinkit Partner Portal) is highly desirable.

• Specific Role Requirements:

  Depending on the role, candidates may need experience in inventory planning, forecasting, and trade spend optimization. For example, a Replenishment Supervisor might need experience in WMS/IMS systems and Excel-based reporting.