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4 - 9 years
3 - 7 Lacs
Mumbai
Work from Office
About The Role The Marketing Cloud Developer is responsible for understanding business requirements and delivering high-quality technical solutions that empower the Marketing teams to utilize the Marketing Cloud automation platform. This position will support the email marketing team with building custom queries, email templates, amp script-based dynamic templates, automation jobs, and build out comprehensive customer journeys. Primary Skills Job Requirements Good written and verbal communication skills Ability to work effectively with non-technical personnel Experience with email and/or marketing automation software and integration with databases Knowledge of Salesforce Marketing Cloud (SFMC) aka ExactTarget is required. Experience working with all Marketing Cloud Builders and Studios, including Mobile Connect and Personalization Builder for Emails Develop responsive email templates with extensive knowledge of AMPscript Front-end development building Cloud Pages utilizing HTML, CSS, JavaScript and AMPScript is very essential Experience implementing automated solutions utilizing Marketing Cloud Server-Side Java Script (SSJS) would be beneficial Master with SQL and robust understanding of Marketing Clouds contact data model Experience utilizing Journey Builder with thorough understanding of Audience Builder configuration. Ability to elicit requirements and translate to technical solutions that can scale across multiple business units Experience with web service integration (REST/SOAP) would be beneficial
Posted 1 month ago
3 - 8 years
6 - 10 Lacs
Bengaluru
Hybrid
IMMEDIATE JOINERS PREFERRED Location- Bangalore, Karnataka Summary - Are you passionate about optimizing marketing campaigns and ensuring seamless customer journeys? We are looking for a Campaign Monitoring Specialist to join our clients Marketing Automation team and ensure the optimal performance of campaigns within Salesforce Marketing Cloud . Your Future Employer - A worldwide leader in insurance brokerage, risk management, and advisory services, they are committed to assisting communities across the globe. Responsibilities 1. Monitoring email campaigns, automations, and customer journeys in Salesforce Marketing Cloud. 2. Analyzing key metrics to spot trends, anomalies, and areas for optimization. 3. Collaborating with the Marketing Automation team to understand campaign processes. 4. Identifying and fixing issues like delays, errors, or drop-offs affecting performance. 5. Troubleshooting technical issues in SFMC automations and journeys. 6. Working with internal teams and SFMC support to resolve complex problems. 7. Generating and analyzing reports, offering actionable insights and communicating findings to stakeholders. Requirements 1. Bachelor's degree in marketing with experience in managing marketing automation campaigns or conducting marketing analysis in a B2B setting. 2. Demonstrated expertise with Salesforce Marketing Cloud or other platforms (e.g., HubSpot, Eloqua, Marketo). 3. Strong analytical capabilities with the ability to extract actionable insights from data. 4. Effective communication skills, both written and verbal and proficient in Microsoft Excel. 5. Salesforce Marketing Cloud certifications (e.g., Email Specialist) are advantageous. 6. Intermediate to advanced knowledge of HTML, SQL, AMPscript, and JavaScript is preferred and experience in PowerBi is good to have. What is in it for you - Work with top professionals in a global, dynamic team. Contribute to the creation of a leading global content strategy. Gain exposure to a range of high-profile clients and industries. Reach us - If you feel this opportunity is well aligned with your career progression plans, please feel free to reach out to me with your updated profile at vanika.arora@crescendogroup.in Keywords - Campaign Monitoring Specialist, SFMC, Marketing Automation, Salesforce Marketing Cloud, Troubleshooting, Eloqua, Marketo, Pardot, PowerBi, automation studio, ampscript and SSJS
Posted 1 month ago
3 - 8 years
10 - 15 Lacs
Bengaluru
Work from Office
Key Responsibilities: Campaign Development & Automation: Design and implement personalized email campaigns, SMS, and push notifications using SFMC tools like Journey Builder, Email Studio, and Mobile Studio. Develop and maintain automation workflows in Automation Studio to streamline marketing processes.Taro+9Interview Guy+9GrabJobs+9 Data Management & Integration: Create and manage data extensions, SQL queries, and segmentation strategies to ensure accurate targeting. Integrate SFMC with Salesforce Sales Cloud, Service Cloud, and external systems using REST and SOAP APIs.Taro+6mmdtech.com+6careers.telus.com+6careers.telus.com+8EPAM India+8Interview Guy+8 Content Development: Develop responsive email templates and landing pages using HTML, CSS, AMPscript, and Server-Side JavaScript (SSJS). Implement A/B testing strategies to optimize content performance.GrabJobs+8Syngenta+8EPAM India+8EPAM India+1Interview Guy+1 Analytics & Reporting: Monitor and analyze campaign performance metrics to provide actionable insights. Generate reports to assess ROI and recommend improvements. Collaboration & Support: Work closely with marketing, IT, and data teams to align technical solutions with business goals. Provide technical support and training to stakeholders on SFMC functionalities.HorizontalDigital+9EPAM+9Taro+9Syngenta+2Interview Guy+2Taro+2 Required Qualifications: Experience: 3+ years of hands-on experience with Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, and Mobile Studio. Proven track record in developing and deploying marketing automation solutions.Built In+7Interview Guy+7careers.telus.com+7 Technical Skills: Proficiency in AMPscript, SQL, SSJS, HTML, CSS, and JavaScript. Experience with SFMC APIs (REST/SOAP) for system integrations. Familiarity with data modeling and segmentation within SFMC
Posted 1 month ago
10 - 14 years
12 - 16 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Assoc Manager Qualifications: Any Graduation Years of Experience: 10 to 14 years Language - Ability: English - Advanced What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Stakeholder Management Team Leadership Adaptable and flexible Ability to perform under pressure Problem-solving skills Detail orientation Ability to establish strong client relationship Hyper Text Markup Language (HTML) Cascading Style Sheets (CSS) JavaScript Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems Typically creates new solutions, leveraging and, where needed, adapting existing methods and procedures The person requires understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor or team leads Generally interacts with peers and/or management levels at a client and/or within Accenture The person should require minimal guidance when determining methods and procedures on new assignments Decisions often impact the team in which they reside and occasionally impact other teams Individual would manage medium-small sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Qualifications Any Graduation
Posted 1 month ago
5 - 7 years
19 - 22 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Digital Platform Arch Assoc Principal Qualifications: Any Graduation Years of Experience: 5 to 7 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designYou will help design, implement & manage Salesforce Marketing Cloud, a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. You will help incorporate incorporates integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis. What are we looking for? Salesforce Marketing Cloud Expertise:In-depth knowledge of SFMC functionalities, including Email Studio, Mobile Studio, Automation Studio, and Journey Builder. Knowledge of SQL and AMPscript for data segmentation and dynamic content creation within SFMC.Campaign Management:Proficiency in configuring and customizing SFMC components, including data extensions, email templates, and automations.Best Practices:Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing.Problem Solving:Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to SFMC and campaign execution.Collaboration Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders. Attention to Detail:A keen eye for detail and ability to manage multiple campaigns simultaneously in a fast-paced environment.API Integration:Exposure to API integration to fully utilize SFMC s API capabilities.Marketing Automation Best Practices:Knowledge of Marketing Automation best practices.Salesforce Marketing Cloud Social Studio:End to end understanding of SFMC Social Studio.HTML and CSS:Familiarity with HTML and CSS for email template customization.Reporting and Analysis:Experience in campaign reporting and analysis, including tracking key performance indicators (KPls) and providing actionable insights. Roles and Responsibilities: Campaign Planning and Requirements Gathering:Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any) Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation.Provide guidance on leveraging SFMC capabilities to achieve campaign goals effectively. SFMC Configuration and Development:Configure and customize SFMC components, including data extensions, email templates, landing pages, and automations, to support campaign execution.Build and maintain various standard data extensions/customer master within SFMC for accurate segmentation and personalization.Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications. Campaign Execution and Management:Set up and execute email, SMS, direct mail, social/paid and other marketing broad cast or journey-based campaign using SFMC tools.Create Cloud pages within SFMC tool as per brief provided.Ensure accurate targeting and segmentation of campaign audiences.Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders.Conduct A/B testing and optimization to improve campaign effectiveness and customer experience.Troubleshoot and resolve any technical issues related to campaign execution. Work Orchestration and Data hygiene:Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders.Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks. Complete all required reports so that accurate numbers are reported to both client and leadership. Qualifications Any Graduation
Posted 1 month ago
2 - 4 years
6 - 8 Lacs
Zirakpur
Work from Office
Key Responsibilities: Design, implement, and manage end-to-end multi-channel marketing campaigns using Salesforce Marketing Cloud (Journey Builder, Email Studio, Mobile Studio, Advertising Studio, etc.). Develop and optimize personalized user journeys for customers across platforms including websites, mobile apps, guest portals, parks, and digital advertising. Collaborate with cross-functional teams (Marketing, Data, Product, Creative) to translate business goals into technical campaign strategies. Leverage data segmentation and behavioral insights to drive engagement and conversion. Ensure campaigns are executed flawlessly, with detailed QA, testing, and deployment plans. Analyze campaign performance metrics and iterate to improve ROI and user experience. Stay up to date with the latest features of Salesforce Marketing Cloud and recommend improvements. Key Skills & Qualifications: 35 years of hands-on experience in Salesforce Marketing Cloud. Proficiency in tools like Journey Builder, Automation Studio, Email Studio, and Audience Builder. Strong understanding of campaign lifecycle, personalization, segmentation, and A/B testing. Familiarity with AMPscript, SQL, and HTML/CSS for email personalization and automation. Experience integrating Marketing Cloud with websites, mobile apps, and advertising platforms
Posted 1 month ago
7 - 11 years
9 - 13 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years Language - Ability: French - Expert What would you do? ?Understanding market requirements for multichannel Campaign/content and cascading tasks to content authors/art workers etc ?Ensuring Standards and Data Privacy Compliance for every project ?Maintain high quality standards for the campaign delivery and ensure timelines are met with Quality ?Execute Projects in line with project management principles of Communication (expert in language as per market), Stakeholder management, Risk & Issue Management etc. ?Ensure Process, Metrics & Reporting compliance for every Campaign throughout the various stages of campaign journey & delivery Role requires Digital Marketing Ads & Promotion creation/design Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? ?Excellent Communication Skills (French and English) ?Experience with digital marketing background ?Understands the concept of digital marketing and knowledge about different forms of digital marketing solutions like websites, social media platform , eCommerce, SEO, mobile marketing ?Highly organized, detail oriented, and results focused. Should be proactive ?Must have an ability to effectively handle tight deadlines and multiple projects ?Managing client expectations with regards to quality and timelines ?Working with different teams to get the project completed by meeting the required quality standards ?Experience in handling Microsoft Office tools (Excel, PowerPoint, Word, Project) ?Quick learner and ability to highlight risks and issues ?Ability to honor commitments and deadlines on assigned tasks ?Ability to prioritize tasks and complete assignments ?Bachelor's degree, willing to work across different shift Program Project Management Digital Marketing Roles and Responsibilities: I?Will be responsible for demand management and scope management ?Compliance and regulatory requirements adherence ?Co-ordinate with various stakeholders for multiple projects simultaneously ?Timely & appropriate communication to all stakeholders. Provide support to the onshore team ?Constantly update campaign status to stakeholders and red flag if there are any issues ?Proactively create mitigation and action plans to resolve risks, issues and align them with stakeholders. ?Create, maintain and communicate project plans, revise them as appropriate to meet changing needs and requirements of the Marketing team ?Manage status meetings, updates. Share Minutes of Meeting promptly ?Lead Business discussions and manage client expectations on the project and is able to negotiate/align on plans ?Follow ups with Marketing Manager for the required feedback/approvals ?Suggest improvement ideas to current processes based on developed expertise ?Participate in team initiatives and actively contribute to team success Qualifications Any Graduation
Posted 1 month ago
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