Javascript-HTML-CSS-AB Tasty Developer

You are looking for a technically proficient contractor to work with the AB Tasty customer experience optimization platform to support and accelerate testing, experimentation, optimization, and personalization efforts on the marketing website. This role requires a combination of front-end development skills and a deep understanding of experimentation strategy to create impactful digital experiences. As the AB Tasty power user, you will utilize the platform's full potential for agile prototyping, dynamic component development, and sophisticated A/B testing. Your responsibilities will involve designing and building modular components, crafting test variations, and deploying personalized experiences throughout the customer journey. Collaboration with web designers, creative teams, and marketers is crucial to creating high-performing, data-informed user experiences that align with growth goals. Your technical expertise and strategic mindset will be key in fostering a fast-paced, test-and-learn culture within the organization. Responsibilities: - Platform Expertise: - Architect and maintain scalable components using AB Tasty visual and code-based editors. - Keep up to date with new platform capabilities and implement them effectively. - Component & Experiment Development: - Develop custom JavaScript/CSS/HTML for tests and personalized experiences. - Create reusable code templates and AB Tasty widgets for large-scale experimentation. - Implement and manage advanced test logic, including conditional flows and server-side integrations. - Tagging, Tracking & QA: - Ensure robust tagging in collaboration with analytics teams. - Establish QA processes for pre-deployment test validation. - Deploy and maintain feature flags to facilitate agile experimentation and controlled rollouts. - Experimentation Strategy: - Contribute to test ideation and prioritization based on business goals. - Translate hypotheses into technically feasible test implementations. - Monitor and analyze test performance rigorously, generating reports and insights. - Cross-functional Collaboration: - Collaborate with Design UX, Web analytics, and web creative teams to enable experimentation across the customer journey. Qualifications: - 5+ years of front-end development experience (JavaScript, HTML, CSS) in a commercial environment. - Proficiency in customer experience optimization platforms like AB Tasty, Optimizely, VWO. - Experience in creating and deploying custom components using JavaScript frameworks or native scripting within testing platforms. - Working knowledge of DOM manipulation, client-side performance, and browser debugging. - Exposure to Content Management Systems, particularly headless CMS like Contentful. - Familiarity with API integrations, client/server-side web data tracking (e.g., Google Analytics). - Knowledge of version control systems (e.g., Git) and CI/CD practices. Preferred Qualifications: - Understanding of CRO (Conversion Rate Optimization) principles, statistics, and sample sizing. - Familiarity with personalization use cases and customer data layers. - Experience in implementing experiments in e-commerce or SaaS environments. If you are excited about this opportunity, please reach out to rajeshwari.vh@careerxperts.com for more details.,