Institutional Sales Manager

Job Description

Roles and Responsibilities Develop and execute sales strategies to achieve revenue targets through effective government liaison, tender management, and project marketing. Build strong relationships with key decision-makers in government agencies, PSUs, and other institutions to identify business opportunities. Manage a team of sales professionals to drive institutional sales growth across various sectors such as education, healthcare, infrastructure development projects. Collaborate with cross-functional teams (marketing, operations) to develop targeted campaigns for government tenders and projects. Analyze market trends and competitor activity to stay ahead in the competitive institutional landscape. Job Description (JD) Institutional & Project Sales SRMB TMT Position Title Institutional & Project Sales Department Sales & Marketing Reports To Sr. General Manager Job Summary Institutional & Project Sales will be responsible for leading institutional and project-based sales for SRMB TMT Bars . The role involves handling large-scale infrastructure projects, government contracts, and private sector projects, engaging with EPC contractors, real estate developers, and consultants, and driving business growth, profitability, and market expansion. This position requires a seasoned sales professional with 15+ years of experience in the TMT Steel, Construction Materials, or Infrastructure Industry, with expertise in project acquisition, approvals, and business development. Key Responsibilities (KRA) Institutional & Project Sales Leadership: Develop and execute a sales strategy to expand SRMB’s market share in institutional & project sales . Drive sales with large EPC contractors, government infrastructure projects, and private real estate developers. Identify and capitalize on opportunities in metro rail, bridges, highways, industrial, and high-rise projects. Strengthen SRMB’s positioning against competitors like Tata Steel, JSW, SAIL, Shyam Steel, and Electro steel etc. Develop long-term partnerships and secure repeat business through value-based selling and strong relationship management. • Lead negotiations for bulk project supply contracts, ensuring profitable pricing and volume-based deals. Engage with government agencies CPWD, Metro Rail Authorities, NHIDCL, and Railways for approvals and supply agreements. Government Approvals & Compliance: Liaise with government procurement departments and project consultants for technical approvals of SRMB TMT Bars. Manage documentation and compliance for large-scale project supply approvals. Set individual targets, conduct training, and mentor team members to enhance sales effectiveness. Monitor team’s market visits, client engagement, and project closures. Drive a high-performance sales culture with clear accountability and result-oriented execution. Qualifications & Experience Education: Any Graduate , / Post Graduation MBA in Marketing / Sales preferred. Experience: 8 - 14 years in Institutional / Project Sales in the TMT Steel Construction. Materials, or Infrastructure Industry. Proven track record of handling high-value project sales & institutional clients. Strong knowledge of project sales, approval processes, and EPC contract management. Skills & Competencies Strategic Sales Leadership & Business Development • Key Account Management & Relationship Building • Technical Understanding of TMT Steel & Construction Applications Market Analysis & Competitive Strategy • Negotiation & Contract Management • Team Leadership & Performance Management Salary & Benefits • Compensation: Competitive salary with performance-linked incentives. • Benefits: Travel reimbursements, medical insurance, performance bonuses. • Career Growth: Strong potential for advancement to AVP level based on performance.