Influencer Marketing Associate

Influence Marketing Associate

Specifically, this role will involve:

• Identifying and evaluating relevant micro and macro influencers across Instagram, YouTube, and other emerging platforms.
• Managing end-to-end influencer campaignsfrom outreach, onboarding, and briefing to content tracking and payments.
• Co-creating campaign briefs aligned with Fitelos product launches, seasonal promotions, and brand awareness objectives.
• Negotiating collaborations and contracts with influencers and agencies to ensure ROI and brand alignment.
• Tracking key performance metrics such as reach, engagement, conversions, and cost per acquisition.
• Maintaining strong relationships with influencers for long-term partnerships and ambassador programs.
• Staying updated on industry trends, platform changes, and emerging influencer talent in fitness, health, and lifestyle spaces

Ideal candidate will have:

• 13 years of hands-on experience in influencer marketing or creator collaborations, preferably in D2C, health, or wellness brands.
• Strong communication and negotiation skills.
• Good understanding of social media algorithms and platform dynamics (Instagram, YouTube, Threads, etc.).
• Analytical mindset with the ability to interpret campaign data and make data-backed decisions.

Qualifications:

• Bachelor’s degree in Marketing, Mass Communication, Media Studies, Advertising, or a related field; certifications in Digital or Influencer Marketing are a plus.