Influencer Marketing Analyst

Epsilon Data Management

3 - 5 years

5 - 7 Lacs

Bengaluru

Posted:1 day ago| Platform:

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Skills Required

Analytical skills Brand campaigns Career development Digital media Campaign management Competitive analysis Competitor analysis Marketing Analyst MS Office Advertising

Work Mode

Work from Office

Job Type

Full Time

Job Description

Overview About Business Unit: From helping to invent the affiliate industry to leading performance marketing, the CJ Team has earned a reputation for maintaining the largest and most reliable partnership-based platform
We are the platform of choice for driving profitable growth for over 3,800 global brands - across industries like retail, travel, finance, and network & home services
Our technology powers a vast partnership ecosystem where over 167K publishers and brands engage with billions of consumers worldwide
The CJ India team connects global brands and publishers to drive scalable growth
Passionate about delivering sustainable outcomes, we focus on providing meaningful solutions to real-world needs
Why we are looking for you: This role requires working with the publisher development team to support them in management and growth of publishers working with CJ Affiliate
The analyst is also required to provide support in publisher audits, competitor analysis and enrolling publishers into advertisers programs
What you will enjoy in this role: CJ Affiliate is the most trusted and established name in affiliate marketing
As a performance-based marketing channel, we help advertisers acquire new customers and increase sales to current customers while facilitating compensation to publishers for every action they drive
We reach billions of consumers by creating fair, transparent, and successful partnerships between advertisers and publishers
We take just as much pride in our innovative technology and comprehensive data as we do in the expertise and dedication of our people
Our collaborative teams are equipped with advanced tools, training, and career development opportunities in order to provide our clients with innovative solutions, strategies, and support that drive meaningful results
Responsibilities What you ll be doing: Responsible for responding to Influencer queries and communications
Engage with high performing clients Develop client-facing and internal reports by compiling, analyzing and interpreting social and performance insights Participate in building strategy presentations and post-campaign insights for influencer, content and brand campaigns
Support end-to-end influencer sales and execution processes including: influencer sourcing, onboarding and casting for each campaign Build Trend/Vertical and Competitive Analysis Reports using third party tools, social listening and campaign management tools Support paid media campaigns including: Facebook, Instagram, Tiktok, etc. by establishing critical metrics and measuring against benchmarks

Qualifications What we look for:

Work experience with creators/influencers and/or paid social campaign execution You are able to collaborate with your team to solve complex issues You are proficient in Microsoft Office, especially Excel You have strong analytical skills You are respectful to varying opinions and perspectives Excellent organizational and communications skills with a strong attention to detail Ability to work autonomously in a fast-paced environment in order to meet tight deadlines A graduate in any discipline 3 - 5 years of exposure in digital media/client services roles

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