Hiring Marketing Manager - Web Specialist

Job Description

About Firstsource Firstsource Solutions Limited, an RP-Sanjiv Goenka Group company (NSE: FSL, BSE: 532809, Reuters: FISO.BO, Bloomberg: FSOL:IN), is a specialized global business process services partner, providing transformational solutions and services spanning the customer lifecycle across Healthcare, Banking and Financial Services, Communications, Media and Technology, Retail, and other diverse industries. With an established presence in the US, the UK, India, Mexico, Australia, South Africa, and the Philippines, we make it happen for our clients, solving their biggest challenges with hyper-focused, domain-centered teams and cutting-edge tech, data, and analytics. Our real-world practitioners work collaboratively to deliver future-focused outcomes. Job Summary: We are seeking a detail-oriented, innovative, and collaborative Web Specialist to lead the planning, execution, and optimization of our web presence. This role is critical to driving user engagement, ensuring high-performing websites, and aligning digital strategies with overall business goals. Key Responsibilities: Website Strategy & Management: Manage and execute the overall strategy for the companys website(s), ensuring alignment with brand identity and business objectives. Web Design & Development Oversight: Supervise the design, development, testing, and deployment of web pages and features. User Experience (UX) Collaboration: Work with designers, developers, and content creators to improve navigation, layout, and overall user experience. Project Management: Manage web-related projects, including scoping, planning, timelines, and quality assurance, ensuring on-time and on-budget delivery. Performance Optimization: Optimize website speed, responsiveness, mobile usability, and core web vitals. Team Leadership: Lead and mentor cross-functional teams, assign tasks and track progress of web development activities. Technical Oversight: Maintain website functionality, security, and browser/device compatibility. IT Collaboration: Partner with IT teams to resolve technical issues and maintain secure infrastructure. Analytics & Reporting: Use Google Analytics, Google Tag Manager, and other tools to analyze traNic, user behavior, and performance. A/B Testing & Conversion Optimization: Conduct experiments to enhance user experience and drive conversions. Cross-Department Collaboration: Coordinate with digital marketing, Marketing sales, and content teams to ensure unified messaging. Vendor & Project Management: Liaise with third-party vendors to manage web projects and ensure timely delivery. Trend Monitoring: Stay updated with emerging web technologies, standards, and trends. Accessibility Compliance: Ensure website meets WCAG and other accessibility standards to provide inclusive digital experiences. Data Privacy Compliance: Implement website features and policies that comply with regulations like GDPR, CCPA, and others. Legal & Policy Compliance: Maintain accurate terms of use, privacy policies, cookie notifications, and other required web legal documentation. Technical Skills Required: Proficiency in HTML, CSS, JavaScript, and content management systems (e.g.,WordPress, Drupal,). Experience with SEO best practices and technical SEO. Familiarity with web performance optimization tools (e.g., Google PageSpeed Insights, Lighthouse). Knowledge of accessibility standards (WCAG) and implementation. Experience with web analytics tools (e.g., Google Analytics, GA4, Hotjar, Google Tag Manager, Microsoft Clarity, HubSpot form integration). Understanding of security protocols, including HTTPS, SSL certificates, and web application firewalls. Knowledge of data privacy regulations and web compliance frameworks (e.g., GDPR, CCPA).• Proficiency in project management tools (e.g., Trello, Jira, Monday.com) Soft Skills Required: Strategic Thinking: Ability to align website initiatives with broader business objectives. Leadership & Team Management: Experience managing cross-functional teams and external partners. Strong Communication: Clear written and verbal communication skills, ability to collaborate with both technical and non-technical stakeholders. Problem-Solving: Ability to troubleshoot complex issues and find eNective solutions. Attention to Detail: High standards for quality assurance and user experience. Adaptability: Comfortable working in a fast-paced, evolving digital landscape. Time Management: Skilled at prioritizing tasks and managing multiple projects simultaneously. Analytical Mindset: Ability to interpret data and translate insights into action. Key Performance Indicators (KPIs): Increase in website traffic and user engagement metrics. Improved SEO performance and higher search engine rankings. Timely delivery and deployment of web projects. Positive user feedback and improvements in user experience. Compliance with accessibility, privacy, and legal regulations. Disclaimer: Firstsource follows a fair, transparent, and merit-based hiring process. We never ask for money at any stage. Beware of fraudulent offers and always verify through our official channels or @firstsource.com email addresses.