Head - Social Media Marketing

ProGNS Healthcare Pvt Ltd

1 - 3 years

1 - 3 Lacs

Ahmedabad

Posted:1 day ago| Platform:

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Skills Required

Content Creation Content Marketing Digital Marketing Social Media Marketing Instagram Marketing Youtube Marketing Google Analytics Digital Campaigns Facebook Marketing Social Media Optimization Seo Marketing SMM SEM Influencer Marketing Digital Branding

Work Mode

Work from Office

Job Type

Full Time

Job Description

Roles & Responsibilities

Content Creation -

Write & design compelling creative content for all brand SKUs.
Understand the scientific rationale of our wellness brands and make creatives accordingly.
Work with graphics designer, videographer to make content for Instagram, Youtube etc.
Create Content for our Shopify brand store.

Social Media Management -

Manage all our social media accounts.
Develop and execute a monthly content calendar aligned with brand goals and campaigns.
Manage daily content across platforms (Instagram, Facebook, YouTube & LinkedIn.)
Work with wellness influencers and partners to amplify brand reach.
Run Ads, execute campaigns, track performance and analyze performance metrics (reach, engagement, growth, ROI) & increase brand reach.
Manage and grow our online community by responding to DMs, comments, and engaging with followers.

Shopify website & Google SEO -

Work with web developers & create a stunning Shopify website
Drive organic traffic to our website.
Perform on-page optimization, improve page load speed, meta tag & title tag optimization to improve keyword relevance and search visibility.
Conduct regular website audits and make recommendations to improve technical SEO issues (crawl errors, broken links, redirects, etc.).
Monitor and report on SEO performance metrics using tools like Google Analytics etc.

Skills required -

Minimum 6 months experience in Social Media Marketing.
Knowledge of latest tools (HootSuite, GoogleAnalytics etc. ).
Good aesthetics sense for designing. Knowledge of Adobe AI, Premiere Pro.
Good English communication & knowledge of latest social media trends.
In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.

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