Head of Marketing/ marketing manager

Location: Delhi NCR (Hybrid)

Type: Full-time

Experience: 3–6 years in brand or marketing roles

Industry: Beverage / Consumer Startup / Gen-Z Brand

Salary- ₹35,000 monthly

🧋 About Poptail

Poptail is India’s first ready-to-drink popping boba beverage brand, building a culture of fun, flavour, and freshness . Designed for Gen Z, Poptail brings bold, sip-ready drinks with popping boba pearls in every bottle — no prep, just pop and go.

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🧠 About the Role

We’re hiring a hands-on, highly organised Marketing Head to lead all marketing operations and campaign execution. This role is a hybrid of strategy and management, focused on making ideas come alive by managing people, timelines, and creative assets.

You will be the hub that connects the brand’s vision with the creative output — managing influencers, photographers, designers, and content creators to ensure every piece of content reflects the brand’s tone, energy, and goals.

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📌 Key Responsibilities

• Build and manage monthly marketing calendars across platforms (Instagram, on-ground, influencer)

• Coordinate and supervise influencer marketing agencies: review pitches, performance, timelines, and creative quality

• Write and develop scripts, hooks, and briefs for influencer collaborations and brand videos

• Plan and manage photoshoots and video shoots (campaigns, reels, cart branding, product visuals)

• Liaise with graphic designers, video editors, and content creators to deliver daily/weekly assets

• Ensure that all content meets brand aesthetic, voice, and goals — from static posts to reels to packaging creatives

• Work with the founder and ops team on campaign priorities and launch schedules

• Monitor content performance and implement feedback loops for optimization

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✅ Ideal Candidate

• 1+ years experience in content-driven brand marketing, especially in F&B, lifestyle, or youth-centric startups

• Strong track record of managing creative production teams (photographers, editors, designers, influencers)

• Excellent writing skills for crafting engaging influencer scripts and campaign hooks

• Highly organised: able to manage deadlines, calendars, and multiple moving parts

• Deep understanding of Instagram and content performance (especially reels and influencer marketing)

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💡 Bonus Points

• Understands Gen Z culture, humour, and content formats

• Can use Notion, Google Sheets, Canva for basic planning or briefs

• Passionate about storytelling through visuals and video