Head of Marketing, Branding

As the Head of Brand and Marketing, you will play a key role in leading and overseeing the development, implementation, and management of our brand's marketing efforts. Your visionary leadership skills and deep expertise in brand management, digital marketing, and integrated marketing communications will be essential in driving our brand forward, particularly in the SAAS products arena. Your responsibilities will include developing the brand strategy by defining the vision, strategy, and positioning to ensure consistency across all channels and touchpoints. You will also shape the brand's messaging, values, and tone of voice to resonate with target audiences and support business objectives effectively. Managing multi-channel marketing campaigns will be a crucial aspect of your role, focusing on driving brand awareness, customer acquisition, and retention. Your analytical skills will come into play as you analyze campaign performance and optimize strategies to maximize ROI. Leading the marketing team will require you to foster a culture of creativity, collaboration, and results-driven performance. By developing and implementing integrated marketing plans across various channels, both digital and traditional, you will ensure a cohesive approach to global and regional marketing campaigns. Building, mentoring, and leading a high-performing brand and marketing team will be key to your success. Collaboration with other teams such as product, sales, and creative will be essential to ensure a holistic approach to brand development. Your role will also involve conducting market and competitor analysis to understand customer needs, trends, and competitor activities. Using these insights, you will refine strategies, messaging, and product positioning to stay ahead in the market. Overseeing content creation, digital presence, and social media strategy will be crucial in building brand awareness and engagement. You will ensure that content is on-brand, innovative, and resonates with the target audience effectively. Providing regular updates and reports to senior leadership on the effectiveness of brand and marketing strategies will be part of your responsibilities. Tracking key performance indicators (KPIs) and adjusting tactics to improve results will also be essential in your role. You will be responsible for developing and managing the marketing budget, ensuring effective allocation of resources to deliver maximum impact. Your educational background should include a Master of Business Administration or any graduate with over 10 years of experience in handling branding/marketing portfolios, particularly in a SAAS product background. This position is based in Chennai and we are looking for a candidate with experience in a product-based company who can bring strategic leadership and innovation to our brand and marketing efforts.,