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12.0 - 15.0 years
0 - 0 Lacs
bangalore
On-site
Job Category: digital marketing Job Type: Full Time Job Location: Bangalore Salary: Best in the industry Years of Experience: 12-15 years You will own and drive the global UA, growth and digital marketing strategy across all platforms for a suite of social casino games. This leadership role involves building and managing a high-performing UA and growth team, overseeing large-scale budgets and delivering sustainable, scalable user growth through paid campaigns, funnel optimization and innovative acquisition, retention and engagement initiatives. Core Responsibilities Drive full-funnel growth strategy- acquisition, activation, engagement, retention, and monetization with a focus on optimizing user lifetime value (LTV) and reducing churn Build and scale systems for growth experimentation, including rapid A/B testing, audience segmentation, and personalized user journeys Identify and unlock new growth levers such as referral programs, influencer marketing, cross-promotion, web-to-app strategies, and SEO/ASO enhancements Collaborate with product and live ops teams to integrate growth initiatives into gameplay loops and in-app engagement Develop and manage a robust growth analytics framework to measure cohort behavior, funnel conversion, and campaign incrementality Lead the integration of retention campaigns (push, email, in-app) into the broader growth strategy to maximize user value over time Evaluate and implement AI-driven tools for predictive modeling, creative automation, and user targeting to scale efforts efficiently Champion a culture of data-driven decision making and continuous iteration across the growth team Define and execute the overall UA and digital strategy, aligned with company goals across global markets Build, lead and mentor a team of UA specialists Oversee planning, execution and optimization of UA campaigns across Meta, Google Ads, Apple Search Ads, programmatic DSPs, and other emerging channels. Collaborate closely with production and art and marketing teams to ideate and iterate on ad creatives that maximize CTR, ROAS and other relevant KPIs Leverage deep analytical expertise to forecast, track KPIs, model LTV, and optimize CAC and ROI at scale Desired Profile: Minimum of 12-15 years of progressive experience in user acquisition/ digital marketing, with at least 10 years in senior leadership roles driving large-scale growth initiatives Ability to work in a startup ecosystem and have the bend to create processes and workflows from scratch. Expertise in campaign management on platforms like Meta, Google UAC etc. ideally in the gaming or entertainment sector Deep understanding of analytics platforms, MMPs, attribution models and cohort analysis Strong leadership, strategic thinking and communication skills Bachelors or Masters degree in Marketing, Business, Data Science, or related fields Experience in social casino or real-money gaming sectors Familiarity with AI-driven UA automation tools and in-house UA platforms Global market exposure, particularly US and Tier-1 markets
Posted 1 day ago
10.0 - 20.0 years
0 - 0 Lacs
bangalore
On-site
Job Category: Marketing Job Type: Full Time Job Location: Bangalore Salary: open to discuss Years of Experience: 10+ yrs Director User Acquisition & Growth Marketing (Bangalore) You will own and drive the global UA, growth and digital marketing strategy across all platforms for a suite of social casino games. This leadership role involves building and managing a high-performing UA and growth team, overseeing large-scale budgets and delivering sustainable, scalable user growth through paid campaigns, funnel optimization and innovative acquisition, retention and engagement initiatives. You will be responsible for driving full-funnel growth strategies from awareness to monetization while fostering a culture of experimentation and data-driven decision making. Core Responsibilities Drive full-funnel growth strategy- acquisition, activation, engagement, retention, and monetization with a focus on optimizing user lifetime value (LTV) and reducing churn Build and scale systems for growth experimentation, including rapid A/B testing, audience segmentation, and personalized user journeys Identify and unlock new growth levers such as referral programs, influencer marketing, cross-promotion, web-to-app strategies, and SEO/ASO enhancements Collaborate with product and live ops teams to integrate growth initiatives into gameplay loops and in-app engagement Develop and manage a robust growth analytics framework to measure cohort behavior, funnel conversion, and campaign incrementality Lead the integration of retention campaigns (push, email, in-app) into the broader growth strategy to maximize user value over time Evaluate and implement AI-driven tools for predictive modeling, creative automation, and user targeting to scale efforts efficiently Champion a culture of data-driven decision making and continuous iteration across the growth team Define and execute the overall UA and digital strategy, aligned with company goals across global markets Build, lead and mentor a team of UA specialists Oversee planning, execution and optimization of UA campaigns across Meta, Google Ads, Apple Search Ads, programmatic DSPs, and other emerging channels. Collaborate closely with production and art and marketing teams to ideate and iterate on ad creatives that maximize CTR, ROAS and other relevant KPIs Leverage deep analytical expertise to forecast, track KPIs, model LTV, and optimize CAC and ROI at scale Work with Analytics and Engineering teams to enhance attribution frameworks, tracking infrastructure and reporting tools (e.g. Appsflyer /Adjust) Stay ahead of industry trends, competitor strategies, privacy regulation changes and evolving platform capabilities Manage and strategically allocate UA budgets, ensuring optimal spend efficiency while delivering transparent performance reporting to executive leadership Desired Profile: Minimum of 12-15 years of progressive experience in user acquisition/ digital marketing, with at least 10 years in senior leadership roles driving large-scale growth initiatives Ability to work in a startup ecosystem and have the bend to create processes and workflows from scratch. Expertise in campaign management on platforms like Meta, Google UAC etc. ideally in the gaming or entertainment sector Deep understanding of analytics platforms, MMPs, attribution models and cohort analysis Strong leadership, strategic thinking and communication skills Bachelors or Masters degree in Marketing, Business, Data Science, or related fields Experience in social casino or real-money gaming sectors Familiarity with AI-driven UA automation tools and in-house UA platforms Global market exposure, particularly US and Tier-1 markets
Posted 1 day ago
7.0 - 12.0 years
15 - 20 Lacs
Bengaluru, Mumbai (All Areas)
Work from Office
About Angel One : Angel One Limited is a Fintech company providing broking services, margin trading facility, research services, depository services, investment education and distributes third party financial products to its clients, on a mission to become the No. 1 fintech organization in India. With over 2 crore+ registered clients, we are onboarding an average of over 800k new clients every month in the current financial year. We are working to build personalized financial journeys for our clients via a single app, powered by new-age tech, AI, Machine Learning and Data Science. We have a flat structure,ith ample opportunity to showcase your talent and a growth path for you to the very top. We are aggressively hiring for various non-tech and tech roles across India. Join our team and experience the best of both worlds at Angel One! Check out our careers section! Why You'll Love Working at Angel One! Ranked Top 25 Companies to Work in India: We're proud to be recognized as one of the best workplaces, certified for 8 consecutive years. Innovative Culture: Ideate, innovate, and create cutting-edge fintech solutions with AI and Machine Learning. Be part of something huge: Be at the Forefront of Fintech Innovation Bold Approach: We're not just growing a customer base; we're unlocking potential, aiming to touch a billion lives. It's about more: more drive, more initiative, and a bolder way of working. Job Title: Lead- UAC & Digital Brand Location: Mumbai What you will do: Drive customer acquisition for Angel One through Google UAC - both install and engagement programs YouTube based acquisition campaigns Optimize channel and creative performance at a daily level to ensure the best possible RoI, ensuring a financially viable business Experiment with new methods and channels to find incremental benefits, working very closely with our Google partners Who you are: A thorough understanding and on-the-job experience of performance marketing Deep focus and understanding of the Google Ads ecosystem, specifically the UAC charter Experience handling high-budget (>10 Cr./month) and high-impact campaigns an absolute necessity Deep understanding of creative performance Full understanding of marketing funnels and customer journeys End to end project management and structured problem solving High responsibility towards organizational and functional objectives Ability to collaborate and communicate effectively with multiple stakeholders Strong data analysis skills Must have: Spreadsheet skills (Excel, Google Sheets), full understanding of Google Ads, AppsFlyer MMP Good to have: SQL, R Must be able to develop and hire team members What's in it for You? Empowered Growth: We invest in your growth and empower you to explore your full potential. Exceptional Benefits: Our comprehensive benefits package includes health insurance, wellness programs, learning & development opportunities, and more. For a deeper dive into our company culture and vision, explore our Company Deck. At Angel One, our thriving culture is rooted in Diversity, Equity, and Inclusion (DEI). As an Equal opportunity employer, we wholeheartedly welcome people from all backgrounds irrespective of caste, religion, gender, marital status, sexuality, disability, class or age to be part of our team.We believe that everyone's unique experiences and viewpoints make us stronger together. Come and be a part of #OneSpace*, where your individuality is celebrated and embraced. Interested candidate can also share CV at ashi.2khare@angelone.in
Posted 1 week ago
7.0 - 12.0 years
15 - 20 Lacs
Bengaluru, Mumbai (All Areas)
Work from Office
About Angel One : Angel One Limited is a Fintech company providing broking services, margin trading facility, research services, depository services, investment education and distributes third party financial products to its clients, on a mission to become the No. 1 fintech organization in India. With over 2 crore+ registered clients, we are onboarding an average of over 800k new clients every month in the current financial year. We are working to build personalized financial journeys for our clients via a single app, powered by new-age tech, AI, Machine Learning and Data Science. We have a flat structure,ith ample opportunity to showcase your talent and a growth path for you to the very top. We are aggressively hiring for various non-tech and tech roles across India. Join our team and experience the best of both worlds at Angel One! Check out our careers section! Why You'll Love Working at Angel One! Ranked Top 25 Companies to Work in India: We're proud to be recognized as one of the best workplaces, certified for 8 consecutive years. Innovative Culture: Ideate, innovate, and create cutting-edge fintech solutions with AI and Machine Learning. Be part of something huge: Be at the Forefront of Fintech Innovation Bold Approach: We're not just growing a customer base; we're unlocking potential, aiming to touch a billion lives. It's about more: more drive, more initiative, and a bolder way of working. Job Title: Lead- UAC & Digital Brand Location: Mumbai What you will do: Drive customer acquisition for Angel One through Google UAC - both install and engagement programs YouTube based acquisition campaigns Optimize channel and creative performance at a daily level to ensure the best possible RoI, ensuring a financially viable business Experiment with new methods and channels to find incremental benefits, working very closely with our Google partners Who you are: A thorough understanding and on-the-job experience of performance marketing Deep focus and understanding of the Google Ads ecosystem, specifically the UAC charter Experience handling high-budget (>10 Cr./month) and high-impact campaigns an absolute necessity Deep understanding of creative performance Full understanding of marketing funnels and customer journeys End to end project management and structured problem solving High responsibility towards organizational and functional objectives Ability to collaborate and communicate effectively with multiple stakeholders Strong data analysis skills Must have: Spreadsheet skills (Excel, Google Sheets), full understanding of Google Ads, AppsFlyer MMP Good to have: SQL, R Must be able to develop and hire team members What's in it for You? Empowered Growth: We invest in your growth and empower you to explore your full potential. Exceptional Benefits: Our comprehensive benefits package includes health insurance, wellness programs, learning & development opportunities, and more. For a deeper dive into our company culture and vision, explore our Company Deck. At Angel One, our thriving culture is rooted in Diversity, Equity, and Inclusion (DEI). As an Equal opportunity employer, we wholeheartedly welcome people from all backgrounds irrespective of caste, religion, gender, marital status, sexuality, disability, class or age to be part of our team.We believe that everyone's unique experiences and viewpoints make us stronger together. Come and be a part of #OneSpace*, where your individuality is celebrated and embraced. Interested candidate can also share CV at ashi.2khare@angelone.in
Posted 1 month ago
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