GM - Sales & Marketing

Job Summary:

The General Manager – Sales & Marketing is responsible for formulating and executing the company’s sales and marketing strategies to drive business growth, increase market share, and strengthen brand positioning. The GM will lead a dynamic team, manage key client relationships, oversee budgeting and forecasting, and ensure alignment between sales and marketing functions.

Key Responsibilities:Strategic Leadership

• Develop and execute comprehensive sales & marketing strategies aligned with company goals.
• Lead long-term planning and forecasting efforts.
• Identify new market opportunities, customer segments, and revenue streams.

Sales Management

• Drive revenue growth through channel development, B2B/B2C strategies, and key account management.
• Establish sales targets, KPIs, and performance monitoring systems.
• Manage pricing, contracts, and negotiation strategies with major clients.
• Review and optimize the sales pipeline and funnel performance regularly.

Marketing Management

• Oversee brand development, digital presence, ATL/BTL campaigns, and corporate communications.
• Guide the development of marketing content, promotional materials, and advertising campaigns.
• Analyze consumer behavior, competitor activity, and market trends to refine marketing strategies.
• Supervise product positioning, pricing, and launch activities.

Team Leadership

• Lead, mentor, and develop the Sales & Marketing team to achieve departmental goals.
• Foster a high-performance culture driven by data and accountability.
• Collaborate cross-functionally with Product, Finance, Supply Chain, and Operations.

Financial Management

• Develop and manage departmental budgets, forecasts, and ROI analysis for marketing spends.
• Ensure efficient allocation of resources to high-impact projects.

Reporting & Analysis

• Provide regular business performance reports to the senior management.
• Utilize CRM and data analytics tools to drive performance insights and improvements.

Key Skills & Competencies:

• Strategic Thinking & Execution
• Strong Negotiation & Communication Skills
• Team Leadership & People Management
• Customer-Centric Approach
• Digital Marketing Acumen
• P&L and Budgeting Expertise
• Proficiency in CRM & BI tools (e.g., Salesforce, HubSpot, Power BI)
• Excellent presentation & stakeholder management abilities

Educational Qualifications:

• Bachelor's degree in Business Administration, Marketing, or related field
• MBA in Sales & Marketing or equivalent preferred

KPIs/Success Metrics:

• Achievement of annual sales targets and revenue growth
• Market share expansion
• Customer acquisition and retention rates
• ROI on marketing campaigns
• Team performance and turnover rates

Job Type: Permanent

Pay: ₹700,000.00 - ₹800,000.00 per year

Benefits:

• Internet reimbursement

Schedule:

• Day shift
• Fixed shift
• Weekend availability

Supplemental Pay:

• Performance bonus
• Yearly bonus

Work Location: In person