Franchise E-commerce Manager

Desired

Job Summary:

The Franchise E-Commerce Manager is responsible for developing and executing online strategies to drive sales and enhance the digital presence of franchise operations. This role involves managing e-commerce platforms, coordinating with franchisees, and implementing digital marketing initiatives to ensure consistent brand representation and customer experience across all online channels.

Key Responsibilities:

E-Commerce Strategy & Execution:

• Develop and implement comprehensive e-commerce strategies to boost online sales and profitability.
• Oversee the day-to-day operations of the e-commerce platform, ensuring seamless functionality and user experience.
• Collaborate with franchisees to align online offerings with overall business objective

Franchise Coordination:

• Coordinate with franchise partners to ensure consistent product listings, pricing, and promotions across all online platforms.
• Provide training and support to franchisees on e-commerce tools and best practices.
• Monitor franchisee compliance with brand standards in digital spaces.

Digital Marketing & Customer Engagement:

• Plan and execute digital marketing campaigns, including SEO, PPC, email marketing, and social media, to drive traffic and conversions.
• Analyze customer behavior and feedback to enhance the online shopping experience.
• Implement strategies to improve customer retention and loyalty through personalized online interactions.

Data Analysis & Reporting:

• Monitor key performance indicators (KPIs) such as website traffic, conversion rates, and sales metrics.
• Generate regular reports to assess the effectiveness of e-commerce initiatives and identify areas for improvement.
• Utilize data insights to inform strategic decisions and optimize online operations

Qualifications:

• Education:

• Bachelors degree in Marketing, Business Administration, Information Technology, or a related field.Rooster

• Experience:

• Minimum of 5 years of experience in e-commerce management, preferably within a franchise or multi-unit retail environment.
• Proven track record of driving online sales and managing digital marketing campaigns.CareerExplorer

• Skills:

• Strong understanding of e-commerce platforms and digital marketing tools.
• Excellent communication and interpersonal skills to liaise with franchisees and cross-functional teams.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Proficiency in web analytics tools (e.g., Google Analytics) and content management systems.Expertia

Key Performance Indicators (KPIs):

• Increase in online sales revenue.
• Improvement in website traffic and conversion rates.
• Franchisee satisfaction and compliance with digital standards.
• Effectiveness of digital marketing campaigns (ROI, engagement metrics).

Work Conditions:

• Full-time position with standard working hours; may require flexibility during peak periods or special campaigns.
• Occasional travel to franchise locations for training and coordination.
• Work is performed in an office environment with regular use of computers and digital tools.

Application Process:

Interested candidates should submit their resume, cover letter, and references to [Insert Contact Information or Application Link]. Please include "Franchise E-Commerce Manager Application" in the subject line.

This role is integral to bridging the gap between franchise operations and digital commerce, ensuring a cohesive and profitable online presence. We are seeking a proactive and experienced professional to lead our franchise e-commerce initiatives.