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Jobs in Ghaziabad
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F5
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Field Marketing Manager

Field Marketing Manager

10 - 15 years

6 - 10 Lacs

Ghaziabad

Posted:1 day ago| Platform:

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Skills Required

Field Marketing Lead Management Data Analytics Demand Generation Operations Management Field Marketing Events Administration Support

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Overview:
The Field Marketing Manager is responsible for driving demand and awareness programs in the Region. All programs should align with targeted campaigns that contribute to pipeline growth, deal acceleration and awareness. This will include the ability to incorporate multi-touch, multi-dimensional programs including both inbound and outbound tactics; manage vendor contracts and relationships; operate as the interface between Marketing and Sales; and liaise with the central demand functions within the theatre (campaign managers, digital marketing managers, solutions managers and operations managers).Sounds interesting? Read On!What Youll Do
Demand Generation

Increase demand for F5 solutions by executing campaigns directly in the India field (via Digital or physical channels) .

Develop and implement pipeline acceleration programs to ensure movement throughout the Demand Waterfall.

Diligence over meeting regional marketing MBOs, KPIs and ability to track linearity based on funnel management and flow

Proactively work with sales on lead management and ensure that expectations are managed in terms of lead follow up and drive continuous process discipline

Field Marketing Events

Research, select, design and manage key local events to be included as tactics in the broader campaign plan and ensure there is a cohesive pre-event and post-event strategy to increase engagement and response rates

Ensure leads from event execution are visible and sales is accountable for follow up to ensure ROI

Forecast, measure and analyze reports on impact of field events to learn, improve and justify investment

Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs

Data Analytics

Drive continuous analysis of data trends/quality and derive actionable insights for campaigns and field initiatives

Ensure discipline of post initiative analysis to extract continuous learnings

Report on marketing operations performance, lead management and program ROI metrics

Administration & Support

Deliver regular weekly, monthly and quarterly reports of lead flow to theatre marketing team

Work with regional/theatre marketing on lead management process, marketing interlock process and best practice syndication

Formulate and lead Telemarketing/Tele-prospecting framework, working with the sales team, as appropriate

Responsible for upholding F5s Business Code of Ethics and for promptly reporting violations of the Code or other company policies

What Youll Bring

Bachelors degree in business, Marketing, Communications or equivalent level of experience

10 - 15 Years of Marketing experience (B2B SaaS background preferred)

Excellent written and oral communication skills

Must be experienced in functions such asCampaign and Events, Customer References, Social Media

Creative and analytical, eye for details, challenging assumptions and following Metric, data-driven mindset.

Motivated and enthusiastic about working in complex and challenging environments of a rapidly evolving industry.

Open & growth-oriented mindset

Willingness to work independently

What Youll Get:

Hybrid working mode

Career growth and development opportunities

Recognitions and Rewards

Employee Assistance Program

Competitive pay, , and cool perks

Dynamic Interest Groups

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Field Marketing Manager