Field Marketing Executive

On-Ground Campaign Execution:

• Plan and execute various field marketing activities, including promotional events, product demonstrations, roadshows, and activations in target areas.
• Set up and manage marketing collateral at event locations, ensuring brand visibility and adherence to guidelines.
• Ensure timely and effective execution of all planned field marketing initiatives.

Customer Engagement & Lead Generation:

• Directly interact with potential customers, introducing products/services and addressing their queries effectively.
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• Educate customers about product features, benefits, and value propositions.
• Actively generate leads through on-ground interactions, gather customer information, and qualify potential prospects.
• Distribute marketing materials (brochures, flyers, samples) to maximize reach.
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Market Intelligence & Feedback:

• Gather insights on customer preferences, market trends, and competitor activities observed in the field.
• Provide valuable feedback to the marketing and sales teams to refine strategies and product offerings.
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Collaboration & Coordination:

• Work closely with the sales team to ensure alignment between field marketing activities and sales objectives.
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• Coordinate with vendors, event organizers, and internal teams for seamless event execution.
• Participate in team meetings to report on progress, share insights, and plan future activities.

Reporting & Analysis:

• Maintain detailed records of all field marketing activities, customer interactions, and leads generated.
• Prepare regular reports on campaign performance, ROI, and key metrics.
• Analyze data to identify successful strategies and areas for improvement.