Field Marketing Executive

Job Description

Job Title: Field Marketing Executive (Education Industry) Responsibilities: 1. *Market Research:* Conduct market research to identify target demographics, trends, and competition in the education sector. 2. *Strategic Planning:* Develop and execute field marketing strategies and campaigns to increase brand awareness and student enrollment. 3. *School Visits:* Visit schools, colleges, and educational institutions to establish partnerships, distribute promotional materials, and deliver presentations about the educational institution's offerings. 4. *Student Recruitment:* Engage with students and parents to provide information about courses, programs, admission requirements, and scholarship opportunities. 5. *Promotional Events:* Plan and organize promotional events, workshops, seminars, or career fairs to showcase the institution's strengths and offerings. 6. *Collateral Distribution:* Distribute marketing materials, brochures, and application forms at targeted locations. 7. *Lead Generation:* Identify and cultivate potential student leads, collecting contact information and preferences for follow-up. 8. *Follow-Up:* Conduct follow-up calls, emails, or meetings with potential students or parents to address inquiries, provide additional information, and guide them through the admission process. 9. *Feedback Collection:* Gather feedback from prospective students and parents to understand their needs, preferences, and objections. 10. *Networking:* Build and maintain relationships with key stakeholders, including school counselors, teachers, and educational consultants. 11. *Data Management:* Maintain accurate records of leads, interactions, and outcomes in a CRM (Customer Relationship Management) system. 12. *Budget Management:* Manage and report on the budget allocated for field marketing activities. 13. *Reporting:* Provide regular reports on field marketing activities, lead conversion rates, and market insights to management. 14. *Competitor Analysis:* Monitor competitors' marketing strategies and share insights to help refine the institution's approach. 15. *Compliance:* Ensure compliance with all relevant laws, regulations, and industry standards in education marketing. 16. *Travel:* Be prepared to travel to various locations to conduct field marketing activities. Qualifications and Skills: - Bachelor's degree in marketing, business, or a related field. - Strong communication and presentation skills. - Persuasive and convincing interpersonal skills. - Knowledge of the education industry and admission processes. - Ability to work independently and manage time effectively. - Valid driver's license (if required for travel). A Field Marketing Executive in the education industry plays a critical role in reaching potential students, promoting educational institutions, and driving enrollment growth through effective field marketing strategies and activities.