Market Operations Analyst Srs Business Solutions India

2.0 - 5.0 years

4 - 9 Lacs

Bengaluru

Work from Office

Job details Role: Marketing Operations Analyst Permanent- SRS Business Solutions Pvt Ltd Experience: 2 - 4 Years Location: Bangalore (Hybrid) Job Summary: Key Responsibilities: Data Integrity & Hygiene: Ensure clean, accurate, and actionable marketing and sales data across platforms, especially Salesforce (SFDC), to support AI-enabled marketing operations and reporting needs. Marketing Automation & Process Optimization: Design and implement automation workflows using tools like Salesforce, Openprise, and LeanData to streamline and scale marketing processes such as lead routing, campaign attribution, and segmentation. Platform Management & Integration: Maintain and optimize marketing operations tools and systems, ensuring seamless integration and data flow between platforms such as SFDC, Openprise, LeanData, and marketing automation platforms. Field & Data Management: Manage and update fields in Salesforce to support enhanced reporting, campaign effectiveness, segmentation, and lead management. Performance Analytics & Insights: Partner with marketing, sales, and analytics teams to deliver actionable insights and performance dashboards that inform strategy and improve conversion through the funnel. Cross-functional Collaboration: Work closely with Demand Gen, Digital Marketing, Sales Ops, and Business Systems teams to align marketing operations with broader business objectives. Required Qualifications: Bachelors degree in Technology, Business, Analytics, or a related field. 24 years of experience in marketing operations, business operations, or data operations. Proficient in Salesforce (SFDC) with experience in field creation, workflow rules, reporting, and dashboards. Strong analytical skills with the ability to interpret data and generate actionable insights. Experience in data quality management, segmentation, and enrichment best practices. Excellent problem-solving, communication, and project management skills. Ability to work independently and manage multiple priorities in a fast-paced environment. Preferred Qualifications: Experience working in a B2B SaaS or technology environment. Familiarity with business operations use cases in marketing

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