Market Operations Analyst

Job details

Role:

Permanent-

Experience: 2 - 4 Years

Location:  Bangalore (Hybrid)

Key Responsibilities:

Data Integrity & Hygiene:

• Ensure clean, accurate, and actionable marketing and sales data across platforms, especially Salesforce (SFDC), to support AI-enabled marketing operations and reporting needs.

Marketing Automation & Process Optimization:

• Design and implement automation workflows using tools like Salesforce, Openprise, and LeanData to streamline and scale marketing processes such as lead routing, campaign attribution, and segmentation.

Platform Management & Integration:

• Maintain and optimize marketing operations tools and systems, ensuring seamless integration and data flow between platforms such as SFDC, Openprise, LeanData, and marketing automation platforms.

Field & Data Management:

• Manage and update fields in Salesforce to support enhanced reporting, campaign effectiveness, segmentation, and lead management.

Performance Analytics & Insights:

• Partner with marketing, sales, and analytics teams to deliver actionable insights and performance dashboards that inform strategy and improve conversion through the funnel.

Cross-functional Collaboration:

• Work closely with Demand Gen, Digital Marketing, Sales Ops, and Business Systems teams to align marketing operations with broader business objectives.

Required Qualifications:

• Bachelors degree in Technology, Business, Analytics, or a related field.
• 24 years of experience in marketing operations, business operations, or data operations.
• Proficient in Salesforce (SFDC) with experience in field creation, workflow rules, reporting, and dashboards.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Experience in data quality management, segmentation, and enrichment best practices.
• Excellent problem-solving, communication, and project management skills.
• Ability to work independently and manage multiple priorities in a fast-paced environment.

Preferred Qualifications:

• Experience working in a B2B SaaS or technology environment.
• Familiarity with business operations use cases in marketing