Account Based Marketing Manager - Enterprise (Manufacturing) Autodesk

8.0 - 12.0 years

0 Lacs

delhi

On-site

As an Account Based Marketing Manager at Autodesk, you will play a crucial role in driving growth within a targeted set of accounts in the manufacturing sector. Your main responsibilities will include collaborating with the sales team on account plans, marketing strategies, and customer programs. You will identify marketing opportunities to support and drive the business intentionally. Additionally, you will work with a team of account-based marketers to align on programmatic campaigns for enterprise accounts. Your role will involve planning and executing account-based marketing plans with clear growth, executive engagement, pipeline, and revenue objectives. You will nurture contacts within prioritized accounts, engage the audience with innovative marketing strategies, and identify and nurture buyer committees. Moreover, you will develop Executive Connect & Engagement Programs and foster peer-to-peer interaction among customers to share best practices. To be successful in this role, you should have a Bachelor's degree in marketing or a related field with 8+ years of experience in B2B enterprise software. A background in Design and Manufacturing is a plus, and a Master's degree in management is preferred. You should demonstrate the ability to provide strategic input to the sales team, originate creative ideas, and have direct customer-facing experience. The ideal candidate for this position is an innovator who can propose and implement new approaches to move account plans forward. You should be strategic and tactical, able to provide input on account plan strategy and contribute to the sales process. Being a team player is essential, as you will work cross-functionally and build relationships internally to extend programs to customers. Additionally, you should have experience partnering with internal and external executives. If you are passionate about driving business growth through innovative marketing strategies, creating impactful customer programs, and collaborating closely with sales teams, this role at Autodesk is the perfect opportunity for you. Join us in shaping the future and making a meaningful impact in the world of manufacturing.,

Posted 3 days ago

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Field Marketing Manager - Segment IBM

5.0 - 8.0 years

5 - 8 Lacs

Bengaluru / Bangalore, Karnataka, India

On-site

Develop a deep understanding of the priority industry, client's AI business priorities (e.g., initiatives and challenges) and key senior/C-suite buyers for assigned accounts. Leverage available dashboards and insights. Be well versed in IBM's AI for Business campaign, the AI use cases and entry points, and how they can solve customer pain points. Work with sales to prioritize the order and timing to roll out marketing plans by micro clusters. Leverage the pre-defined set of assets and experience elements designed for senior level executives to create targeted customer journeys for each micro-cluster and an overall account/cluster flight plan. Strategy and plans to be updated as AI adoption increases. The plan should reflect actions for each prioritized micro-cluster an account appears in and should leverage marquee account participation. Plot micro-cluster journey maps using examples in micro-cluster kits. 20% customization as needed should be leveraged for multi touchpoints assets For experiential elements, ensure support from consulting, client engineering and innovation studios to deliver Coordinate across technology, consulting and demand strategy to develop a common engagement plan to achieve 4+ engagements by VP+ in 60 days (with the goal of 2+ interactions being live). Measure quality of engagements with continuous feedback between marketing and sales, leveraging the executive dashboard and account cards Ensure all information on marketing AND sales engagement (consulting led, tech led) is always up to date in ISC and can be leveraged in account cards. This includes, but not limited to: Collection of all account participants at events (e.g., bespoke, standard, industry) Tracking of personalized and customized e-mails sent by sellers, executive advocates, MD and CLP to clients, incl. in-person interaction and business development activities with clients such as visits to innovation studios, small panels

Posted 1 month ago

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