Account Based Marketing Manager - Enterprise (Manufacturing)

8 - 12 years

0 Lacs

Posted:6 days ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As an Account Based Marketing Manager at Autodesk, you will play a crucial role in driving growth within a targeted set of accounts in the manufacturing sector. Your main responsibilities will include collaborating with the sales team on account plans, marketing strategies, and customer programs. You will identify marketing opportunities to support and drive the business intentionally. Additionally, you will work with a team of account-based marketers to align on programmatic campaigns for enterprise accounts. Your role will involve planning and executing account-based marketing plans with clear growth, executive engagement, pipeline, and revenue objectives. You will nurture contacts within prioritized accounts, engage the audience with innovative marketing strategies, and identify and nurture buyer committees. Moreover, you will develop Executive Connect & Engagement Programs and foster peer-to-peer interaction among customers to share best practices. To be successful in this role, you should have a Bachelor's degree in marketing or a related field with 8+ years of experience in B2B enterprise software. A background in Design and Manufacturing is a plus, and a Master's degree in management is preferred. You should demonstrate the ability to provide strategic input to the sales team, originate creative ideas, and have direct customer-facing experience. The ideal candidate for this position is an innovator who can propose and implement new approaches to move account plans forward. You should be strategic and tactical, able to provide input on account plan strategy and contribute to the sales process. Being a team player is essential, as you will work cross-functionally and build relationships internally to extend programs to customers. Additionally, you should have experience partnering with internal and external executives. If you are passionate about driving business growth through innovative marketing strategies, creating impactful customer programs, and collaborating closely with sales teams, this role at Autodesk is the perfect opportunity for you. Join us in shaping the future and making a meaningful impact in the world of manufacturing.,

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