DT& Analyst II - Marketing Technology

Job Description

KEY ACCOUNTABILITIES Requirements Gathering Analysis Solution Design Documentation Stakeholder Collaboration Communication Project Delivery Oversight Platform Configuration Support MINIMUM QUALIFICATIONS Education Full time graduation from an accredited university (Mandatory- Note: This is the minimum education criteria which cannot be altered) PREFERRED QUALIFICATIONS Must Have Experience 4 6 years of relevant experience in a business-facing, solution-based business analyst position preferably marketing-related including at least 2 3 years of hands-on experience with Salesforce Marketing Cloud (SFMC). Proven expertise in requirements gathering, business process modelling, and functional documentation. Strong experience facilitating stakeholder interviews, workshops, and cross-functional collaboration. Hands-on experience with business analysis tools (eg, JIRA, Confluence) Ability to work with technical teams to translate business needs into clear, actionable specifications. Excellent written and verbal communication skills. Strong analytical, problem-solving, and organizational skills Ability to translate technical concepts for non-technical stakeholders. Ability to work with marketing teams and data analysts to gather and refine requirements. Hands-on experience with Journey Builder, Automation Studio, Email Studio, Content Builder, Mobile Studio, and Contact Builder. Experience designing and optimizing multi-channel customer journeys. Basic knowledge in SQL and AMPscript. Experience working in Agile/Scrum delivery frameworks and using tools like JIRA or Confluence. Strong grasp of data governance, privacy compliance (GDPR, CAN-SPAM), and consent management in digital marketing. Experience with user onboarding, training, and documentation for SFMC systems. Experience building and supporting Marketing Cloud Personalization and Salesforce Data Cloud solutions. Value AddExperience Understanding of marketing KPIs, campaign performance tracking, and reporting using tools like Datorama, Tableau, or Google Analytics. Experience working in industries with complex compliance or regulatory requirements Ability to train users or conduct SFMC enablement sessions for business stakeholders. Familiarity with A/B testing, lead scoring models, or predictive segmentation. Skill proficiency Expectations: Business Analysis Requirements Gathering, Stakeholder Communication Workshops Agile / Scrum Methodologies, JIRA / Confluence or similar tools, Reporting Analytics, SQL / Data Querying, Campaign Journey Mapping / Personalization, Marketing Automation Concepts AMPscript / SSJS/ API Integration (REST/SOAP)