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Director - Integrated Marketing

Director - Integrated Marketing

Freshworks

12 - 14 years

50 - 55 Lacs

Bengaluru

Posted:4 days ago| Platform:

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Skills Required

Outbound Content strategy Automation Integrated marketing Email marketing Strategic planning Database Digital marketing Product marketing marketing automation

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are looking for a strategic and results-driven Director of Digital Virtual Experiences to join the Demand Generation (DG) Team and lead our virtual events, webinars, paid channels, and email growth marketing efforts. This role will own the strategy, execution and governance for key digital demand generation channels globally, and lead a high-impact team responsible for leading database expansion and enhancement, and virtual experiences at scale to attract, nurture, and convert leads.

The ideal candidate is an expert in growth digital marketing, email marketing, content strategy, and demand generation who thrives in a cross-functional environment, partnering with teams across product marketing, brand, growth, Sales, and campaigns.
Please note: This is a hybrid role that will be based Bengaluru (India) and requires an in-office presence three days per week (Tuesday-Thursday).

Key Responsibilities

Lead the Marketing database expansion enrichment strategy and execution, driving top of the funnel and expanding Freshworks digital presence
Lead the virtual experiences function, focused on webinars, on-demand events, from strategy, execution to governance.
Oversee the email marketing function including strategic planning, execution, and optimization of global email campaigns to drive user acquisition, engagement, and revenue growth.
Optimize and expand the digital channel mix to improve marketing effectiveness across all product lines.
Manage agencies and external partners, ensuring best-in-class strategies and execution
Oversee a team of Marketing Managers and SMEs, driving demand globally for top, middle, and bottom-funnel leads
Partner with campaign managers, brand, product marketing, and cross-functional teams to align the strategy and governance of digital outbound channels across the world.
Own performance tracking and reporting, using data-driven insights to improve channel conversions
Innovate with AI, personalization, and marketing automation to scale content and enhance engagement

Qualifications

12-14 years of relevant experience in growth marketing focused on digital channels,, preferably in B2B SaaS
Proven experience leading email and database expansion strategies, virtual events, and demand gen efforts at scale across the top, mid and bottom of funnel
Experience with bringing governance and instituting mechanisms to ensure high quality prospect experience, acting as the center of excellence for digital channels.
Deep understanding of demand gen funnels and B2B buyer journeys
Experience with marketing automation tools, A/B testing, and conversion rate optimization
Ability to influence and collaborate across cross-functional teams
Experience using AI and automation to scale content creation and optimization

Strong written and verbal communication skills, with a thought leadership mindset

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Director - Integrated Marketing