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2.0 - 5.0 years
5 - 10 Lacs
Gurugram
Work from Office
Responsibilities: Manage and optimize digital workflows and processes: Maintain Digital BPIs for Search (SEO & SEM) MIS management - Support data collection for MROI , Track and maintain Global KPI dashboards (Adverity , Media Principles) NCID management for each campaign/ adhering to global requirements Manage planning and implementation cycle for Performance marketing for brands including Media , Content and ROAS management Creatives Anayltics for Content Studio outputs Influencer Marketing Management: Support influencer asset creation with empaneled agencies Identify potential influencer partners who align with our brand and target audience. Support influencer marketing campaigns, including outreach, negotiation, contract building and content creation. Track and measure the performance of influencer marketing campaigns. eCommerce Plan tracks ROI analysis including Quarterly reviews SDH/Smart data hub Involvement in implementation and adoption of new features for data collection and activation Qualifications, traits and experience: 3-5 years of experience in digital operations or a related field Strong understanding of digital marketing principles and best practices Experience with digital analytics tools and platforms, digital influencers Excellent problem-solving and analytical skills Proven ability to manage multiple projects simultaneously with attention to details Ability to work independently and as part of a team Excellent communication and interpersonal skills
Posted 5 days ago
7.0 - 12.0 years
15 - 20 Lacs
Bengaluru
Work from Office
About the role The Associate Head of Digital Operations (AHODO) is a pivotal leadership position within the Digital Operations department, directly supporting the Head of Digital Operations (HODO). The Associate Head of Digital Operations (AHODO) will play a crucial role in ensuring the seamless execution of all digital operational activities while fostering a culture of efficiency and excellence. This role requires a strong understanding of digital marketing operations and the ability to manage multiple priorities in a fast-paced environment. Job summary The Associate Head of Digital Operations (AHODO) will assist the Head of Digital Operations (HODO) in managing day-to-day operations, focusing on project management, process optimization, and team leadership. This role demands a proactive approach to identifying areas for improvement and implementing effective solutions. The Associate Head of Digital Operations (AHODO) will be responsible for mentoring team members, supporting client management initiatives, and ensuring operational compliance with industry standards. This position is integral to driving operational excellence and will report directly to the Head of Digital Operations (HODO). Operational Support: Assist in overseeing daily operations, ensuring efficient execution of all operational activities within the Digital Operations department. Strategic Planning: Collaborate with the Head of Digital Operations (HODO), the Founder and Chief Executive Officer (CEO) and the President - Strategy and Growth (PSG) to develop and implement operational strategies that align with the company's goals. Automation and Strategic Execution: Lead the strategic vision and execution of automation across digital offerings including SEO, social media, and PPC campaigns, ensuring alignment with company goals, KPIs, and overall business objectives. Identify and implement opportunities to leverage automation technologies, such as AI and machine learning, to enhance operational efficiency, campaign scalability, and overall campaign outcomes. Implement automation processes for key areas such as keyword research, content optimization, backlink acquisition, and reporting to streamline workflows and boost campaign effectiveness. Collaborate with the Web/IT team to integrate automation tools across platforms, ensuring a cohesive and optimised approach to digital marketing initiatives. Continuously monitor, analyse, and report on automation campaign performance, providing actionable insights and recommendations to improve traffic, rankings, and engagement. Project Management: Assist in monitoring project progress, ensure timely delivery, and maintain high-quality standards. Resource Allocation: Assist in managing resource allocation to optimise team performance and project delivery, leveraging tools and automation to streamline workflows. Process Improvement: Assist in identifying opportunities for operational enhancements and collaborate with the HODO to implement effective changes. Team Leadership and Training: Assist the HODO in providing mentorship to team members, fostering a collaborative and innovative work environment, with a focus on continuous training and development to address current and future challenges in digital marketing. Ensure all the departments are equipped with the necessary tools, training, and resources to excel and drive results in their respective channels. Client Management: Support the Head of Digital Operations (HODO) in managing client relationships, addressing escalations, and ensuring high levels of client satisfaction. Client Deliverables: Ensure that all client deliverables are met, maintaining high-quality standards and timely execution. Client Retention and Satisfaction: Ensure clients are retained, satisfied, and happy with the services offered. Play a crucial role in renewing contracts and extending the customer lifetime value. Performance Metrics: Assist in developing and monitoring key performance indicators (KPIs) to track operational performance. Reporting: Contribute to regular updates and reports on operational performance to the Head of Digital Operations (HODO). Zoho Projects Utilisation: Oversee the effective utilisation of Zoho Projects by all departments, ensuring it is used to its full potential for project tracking, resource management, and collaboration. Work with the Digital Operations Manager (DOM) to ensure seamless integration and optimal usage. Collaboration with Other Departments: Collaborate and closely work with sales, marketing, and other departments to ensure that operational activities align with client acquisition strategies and project deliverables. Conflict Resolution: Assist in resolving conflicts within the team and with stakeholders to promote a positive work environment. Work closely with other leaders to align operational activities with the company's strategic priorities. Leave and Attrition Management: Monitor and manage team members' leave schedules to ensure adequate coverage and minimal disruption to project timelines. Implement strategies to mitigate attrition, and foster a supportive work environment. Compliance: Support compliance efforts, ensuring adherence to industry standards and regulations. Continuous Monitoring & Quality Assurance: Assist the HODO in closely monitoring the quality of deliverables, proactively addressing issues and implementing corrective actions to ensure continuous improvement. Ensure that all departments under operations continuously adapt strategies in response to industry changes, algorithm updates, and emerging trends. Stakeholder Collaboration: Work closely with other leaders to align operational activities with the company's strategic priorities. Innovation & Technology Adoption: Assist in identifying and implementing new tools, technologies, and processes to enhance operational efficiency and stay competitive in the digital marketing space. Business Continuity & Risk Management: Responsible for ensuring continuity in case of operational disruptions, and creating contingency plans for critical projects. Ad hoc Tasks: Willingly undertake any other tasks as assigned by the Head of Digital Operations (HODO) or the management to support overall team objectives. You are the right fit, if you have Experience: A minimum of 8-10 years of proven experience in digital operations or a related role, with at least 5 years specifically within the digital marketing industry. Digital Marketing Knowledge: Strong background in digital marketing services, including SEO, SEM, Web Development, PPC, Social Media Management, and ORM. Leadership Skills: Demonstrated leadership abilities, with experience in team management, mentorship, and talent development, and a focus on fostering a collaborative and innovative work environment. Problem-Solving: Strong problem-solving skills, with a strategic and data-driven mindset, enabling you to identify opportunities for improvement and implement effective solutions. Communication: Strong communication and interpersonal skills, enabling effective collaboration with various teams. Project Management: Proficient project management skills, with the ability to manage multiple projects and meet deadlines. Education: Bachelors degree in business administration, management, or a related field (MBA preferred). Analytical Skills: Strong analytical skills and the ability to make data-driven decisions. Adaptability: Ability to thrive in a fast-paced, dynamic environment and handle changing priorities. Automation & Technology Expertise: Familiarity with marketing automation tools and technologies, particularly in areas like SEO, PPC, and SMM, to enhance operational efficiency and drive campaign success. Monday - Friday Work from office - 10 am to 7 pm.
Posted 6 days ago
1.0 - 5.0 years
1 - 5 Lacs
Pune
Work from Office
As a Digital Operations Analyst you will be responsible and accountable for developing subject matter expertise on the process and timely delivery of tasks with highest standards You will be working on a process focused on specific aspects of business operations such as organic, social media and advertising campaigns Specifics of the job profile will largely depend on the process and team you are aligned with and will evolve over time. You will be working in process based teams and your responsibilities may include the following: Keyword Research and ad copywriting for campaigns and posts Creative Design for ad and post banners Campaign Reporting Campaign set up and activation on Google ads, Facebook ads or other advertising platforms What youll need to succeed in the role Good communication (written and spoken) skills in English Excellent analytical skills Eye for precision and attention to details Quick learning and grasping capability Demonstrate integrity, maturity and a constructive approach to challenges Graduate or equivalent degree in any stream Interest/ Experience in digital marketing will be a plus
Posted 3 weeks ago
10.0 - 20.0 years
15 - 30 Lacs
Chennai
Work from Office
Key Responsibilities: Strategic Leadership: Drive the strategic direction of the Digital Operations team, aligning all activities with business goals and ensuring that digital operations meet or exceed all defined KPIs and Goals. Define a forward-looking vision for digital operations, focusing on efficiency, automation, and continuous improvement. Develop a customer-centric approach to digital operations, ensuring all platform activities and enhancements align with customer needs and expectations. P&L Responsibility & Financial Performance: Profit & Loss Ownership: Oversee the practices P&L, managing revenue generation, cost control, and overall financial performance to meet or exceed budgetary goals. Revenue Growth: Drive revenue growth through effective pricing strategies, cost management, and maximizing efficiency across digital operations. inancial Forecasting: Develop accurate financial forecasts and manage practice budgets, ensuring alignment with company financial goals and targets. Business Development Support & Client Relationship Management: Client Relationship Management: Support client relationship building and management, working closely with sales teams to foster strong client partnerships and identify growth opportunities. Sales Enablement & Pre-Sales Support: Collaborate with sales and pre-sales teams to support business development, contributing to proposal development, RFP responses, and showcasing digital operations capabilities to clients. Market Intelligence & Competitive Analysis: Provide insights into market trends, customer needs, and competitor offerings to support business development and help tailor digital offerings to market demand. Platform Management: Drive delivery of all the Support and Maintenance programs of CMS platforms and marketing automation tools, ensuring seamless integration, high performance, and security. Managed Services & Tagging: Grow a managed services team responsible for the implementation and maintenance of marketing and analytics tagging, ensuring data integrity and accuracy to support analytics and decision-making. Innovation & Technology Roadmap: Innovation in Digital Platforms: Identify and implement emerging technologies Tools, and innovative solutions to differentiate our digital services, offer scalability, and rich user experience. Technology Roadmap: Develop and manage a technology roadmap for digital operations platforms, ensuring alignment with industry trends and business needs. Performance Optimization: Establish and monitor key performance indicators (KPIs) to measure and enhance operational effectiveness. Identify and drive continuous improvement initiatives, leveraging analytics and team insights to optimize processes and outcomes. Process Standardization & Quality Assurance: Develop, document, and enforce standard operating procedures (SOPs) to maintain high quality and consistency across all digital operations. Change Management & Process Transformation: Change Management: Lead and support change management initiatives, particularly around digital transformation projects, ensuring smooth adoption across teams. Process Improvement Initiatives: Identify inefficiencies and drive process transformation to streamline operations, improve productivity, and enhance quality. Team Development & Collaboration: Mentor and develop team members, fostering a collaborative, innovative, and growth-oriented culture. Promote cross-functional collaboration with stakeholders, including Marketing, IT, and Analytics, to align digital operations with organizational goals. Qualifications: Academic: Bachelors degree in Computer Science, Information Technology, Digital Marketing, or a related field. Experience: Minimum 12+ years of IT experience in services industry with 5+ years in technical operations management, with a proven track record in a digital operations environment. Problem-Solving & Communication: Excellent analytical skills with the ability to troubleshoot and solve complex issues. Strong interpersonal and communication skills, with the ability to influence stakeholders and effectively communicate technical concepts. Additional Skills: Familiarity with ITIL practices and Agile methodologies is essential. Proficiency in creating and managing documentation for operations, processes, and SOPs.
Posted 4 weeks ago
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