Digital Mktg Advisory Associate

Skill required: Marketing Operations - Campaign Management

Designation: Digital Mktg Advisory Associate

Qualifications:Any Graduation

Years of Experience:1 to 3 years

What would you doHelp balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designThe planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.

What are we looking forExperience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)Strong analytical skills and experience generating SEM reportsFamiliarity with A/B and multivariate experimentsWorking knowledge of HTML, CSS, and JavaScript development and constraintsBS/MS degree in Marketing or a quantitative, test-driven fieldProven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing for 1-2 yearsWell-versed in performance marketing, conversion, and online customer acquisitionUp-to-date with the latest trends and best practices in search engine marketingIn-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Roles and Responsibilities: Create, and manage Search campaigns across a variety of channels.Keyword research and management to optimize bids (add keywords to target and negative keywords)Optimize bidding at keyword, placement, device, geographic, demographic, and other levels.Perform daily account management of Search campaigns (review expensive under-performing keywords and ensure Search campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)Optimize copy and landing pages for paid search engine marketing campaignsResearch and analyze competitor advertising linksMonitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
Qualification
Any Graduation