Digital Marketing Specialist

Job Summary:

We are seeking a passionate and experienced Digital Marketing Executive to join our team. The ideal candidate will have 2 to 5 years of hands-on experience in executing and managing digital marketing campaigns across various channels with a focus on lead generation, performance marketing, and brand visibility.

Key Responsibilities:

Plan and execute result-oriented digital marketing campaigns (SEO, SEM, SMM, Email Marketing, etc.)

Manage and optimize Google Ads and Meta Ads campaigns

Handle social media channels strategy, content scheduling, and performance tracking

Conduct keyword research and implement effective on-page and off-page SEO strategies

Monitor website traffic and user engagement using tools like Google Analytics and Search Console

Design and execute email marketing campaigns via tools like Mailchimp or similar

Collaborate with designers, content writers, and developers for campaign needs

Prepare regular reports and analyze KPIs to improve campaign performance

Stay updated with industry trends and recommend improvements

Required Skills:

Strong knowledge of Google Ads, Meta Ads, SEO, and Analytics

Hands-on experience with tools like Google Ads Manager, Meta Business Suite, Google Search Console, Ahrefs/SEMRush, Canva, and Mailchimp

Strong analytical skills and ability to derive actionable insights

Excellent written and verbal communication skills

Creative mindset with a focus on ROI-driven strategies

Qualifications:

Bachelors degree in Marketing, Business, or related field

2 - 5 years of relevant work experience in digital marketing

Google Ads and/or Meta certification is a plus